IDX, Inc.

A Custom IDX Solution Assists Ed Gongola in Fulfilling his Goal of Bringing Sellers and Buyers Together

IDX Broker software speeds up the online real estate search, saving realtors and consumers time.


Eugene, OR -- (SBWIRE) -- 03/02/2009 -- IDX, Inc. is excited to welcome Ed Gongola with John R. Wood to the rapidly growing amount of real estate agents and brokers deciding to upgrade the search functions of their websites with the help of a custom IDX solution. Gongola can now give his clients a personalized online real estate search experience, which is often lost when shopping for real estate online. Potential home buyers can now browse thousands of property listings, courtesy of the Fort Myers MLS (FtMyers), the MLS of Naples (Naples), and the Bonita Springs MLS (BSMLS), and their seamless integration information that is formatted onto Gongola’s website. The IDX software creates a much more simplistic and efficient way for clients to browse through all the of the different property listings, saving them both time and hassle.

Basic, advanced or custom, map, address and listing ID are the five different search functions available to Gongola’s clients, through his custom IDX software integration. These unique search features offer consumers a numerous amount of resources to help them narrow their search preferences, in efforts to find their ideal home. It is here, that potential home buyers can email the listing agent for more information and details, schedule a showing, print a flyer, pinpoint the chosen property on an interactive road, satellite or terrain map, powered by Google Maps, and even calculate likely mortgage payments. Also, photos are displayed prominently on the listings details page, with an easy-to-find link, connecting them to a complete photo gallery. Clients can elect to save their detail search criteria and receive automatic email updates the moment a property matching their specifications becomes available on the Ft Myers, Naples or BSMLS.

Via an administrative login dashboard, Gongola has the capabilities to create a truly custom real estate website, as well as develop a personalized property search experience for his clients. He has access to his website visitors personal information, as well as their saved search criteria, giving him the resources to create a more personalized relationship with them, and the ability to quickly find a property matching their wants and needs. Gongola can edit his custom CSS and global wrappers, giving him the option to create a unique branding throughout his entire website. He also has access to detailed traffic reports, making him aware of which pages on his site are being viewed most frequently. One more unique detail that the IDX technology provides, is the capability to create dynamic title tags and custom XML codes, increasing his property listing visibility and their chances of being picked up by popular search engines.

About Ed Gongola
“Ed Gongola entered the real estate profession in 1977 in Wheeling, W.Va. He moved to Ft. Myers, FL in 1986 and marketed properties on-site for Swor, Inc Realtors at The Forest Country Club Sales Office. Ed joined the BONITA BAY GROUP in 1991 upon the opening of their Central Sales Office in Bonita Bay. He joined JOHN R. WOOD, REALTORS in 1998 and specializes in the Bonita Bay Group Communities with emphasis on Shadow Wood and Bonita Bay. Ed is a resident of Shadow Wood.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit