IDX, Inc.

IDX Broker Gives Realtor Amy Lassen the Tools to Create a Unique Branding Throughout her Real Estate Website

An easy-to-use and efficient search function, speeds of the online real estate search, saving realtors and their clients time.


Eugene, OR -- (SBWIRE) -- 03/04/2009 -- The IDX, Inc. team is happy to announce its newest addition, Amy Lassen with RE/MAX All Stars, to the rapidly growing amount of real estate professionals opting to upgrade the search functions of their real estate websites with the help of a custom IDX solution, creating a quick and easy way for potential home buyers to search for properties online. Residing in Colorado Springs, Colorado, Lassen is a part of the Pikes Peak MLS (PPAR), therefore clients in Colorado Springs and its surrounding areas can now browse thousands of property listings, details and photo galleries, all without being redirected from Lassen’s site. The innovative Internet Data Exchange (IDX) technology takes raw listing data from the PPAR, and displays it onto Lassen’s site as a seamless integration.

The custom IDX software provides clients with five different search categories to search from, basic, advanced or custom, map, address and listing ID. Each of these search options offer distinct and unique features, setting Lassen’s website apart from her competition. The map search, powered by Google Maps, allows the potential home buyers to pinpoint their specified property on an interactive road, satellite or terrain map. Once they have mapped their location they can judge their relativity to nearby school districts, main roads, landmarks, other cities, and even convenience locations, to get a feel for what it would be like to live in that neighborhood.

Via an administrative login page, Lassen has the capabilities to develop a truly personalized and custom real estate website, benefitting both her and her clients. She has the access to edit her custom CSS and global wrappers, originating a unique branding throughout each page of her site. She has the ability to create dynamic title tags and XML codes, increasing her listings visibility and their opportunity of getting picked up by major search engines. Lassen can view traffic reports detailing which pages on her site are being viewed most frequently. And most importantly, she has access to her clients personal information and saved search preferences, giving her the resources to create a more personalized property search experience, which is often lost during the online real estate search process.

About Amy Lassen
“I love being a realtor. Whether you are moving up or downsizing, looking for acreage or a townhome, have a modest budget or unlimited funds, I find each real estate transaction a worthy challenge. I pride myself in educating my clients so they know all their options before making a decision. I am a mother of three and I enjoy volunteering for Silver Key Senior Services, the PAWS Pet Adoption Fair, and the Marion House Soup Kitchen.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit