IDX, Inc.

Innovative IDX Software Enhances Realtor Brett Davis’s Website Giving Him a Competitive Advantage

Easy-to-use IDX tools simplify the online property search process, saving both real estate professionals and their consumers time.


Eugene, OR -- (SBWIRE) -- 03/30/2009 -- The IDX, Inc. team is pleased to announce the inclusion of Brett Davis with Rockwell International Estates, to the constantly growing amount of real estate professionals electing to incorporate a custom IDX solution into the search sections of their websites, creating a simple and efficient way for potential home buyers to search for real estate online. The innovative Internet Data Exchange (IDX) technology takes raw listing data from the Combined L.A./Westside MLS (CLAW) and formats it to be an easily searchable and seamlessly integrated part of Davis’s site, therefore consumers are able to search the most current and up-to-date listings on the web.

Five unique search functionalities provided by IDX Broker software, basic, advanced, map, address, and listing ID, enable clients to create a truly custom and personalized search. The map search, powered by Google maps, gives clients the ability to pinpoint their chosen location on an interactive satellite, terrain and road map. Potential home buyers can then use these viewable map details to judge their relativity to nearby neighborhoods, school districts, main roads, land marks and other cities, to distinguish if they could truly picture themselves in this specified location.

Not only is a custom IDX integration beneficial for potential home buyers, but for Davis as well. An administrative login page provides him with the resources to create an informative and personalized website, giving him an advantage over his competition. The ability to create custom XML codes and dynamic title tags will increase his listings visibility and their chances of being picked up my major real estate search engines. Access to traffic reports detailing which pages on his site are being viewed most often, as well as access to his clients personal information and saved search criteria, will inform him of his listings that are in the highest demand and which pages on his site are most popular. The login dashboard also enables Davis to edit his custom CSS and global wrappers, creating a unique branding and look throughout each page of his site.

About Brett Davis
Davis states about his company, “A company with Five Star Service and unparalleled attention to detail, Rockwell International caters to a distinguished clientele with discretion, unsurpassed market knowledge, a personalized approach, and commitment to building long term relationships with our clients.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit