Models Direct

Coleen Rooney: Turning Real Women Into Models, Direct from the Streets of Liverpool

If ever there was a woman who embodied the dream of the everyday teenager becoming a enormous superstar, it’s Coleen Rooney. From her down to earth upbringing in Liverpool, the 22 year old has gone on to become a media sensation.


Norwich, East Anglia -- (SBWIRE) -- 05/14/2009 -- The best known of Rooney’s many achievements is her ITV show Coleen’s Real Women, where she gives normal women a chance at a career in modelling.

On the hugely popular show, women who are interested in becoming a model try out for roles in high profile ad campaigns. The real women pit themselves against professional models.

One of the great successes of the show is that it provides encouragement and inspiration for thousands of young women out there who are thinking about becoming a model.

According to Damian O’Connor, Managing Director of large UK modelling agency Models Direct, the show has made a real impact.

“There’s no question that we’ve noticed the effect of shows such as Collen’s Real Women on the number of people who have come to us asking about starting a modelling career,” says O’Connor.

“Obviously this is partly because of the main focus of the show, which is letting normal women have a go at becoming a model, and seeing how they do up against the professionals. But a large part of the inspiration comes from Coleen Rooney herself. She comes across as a real, authentic person who hasn’t been changed by all the fame, money, and showbiz pals that she is surrounded by,” he says.

Sure enough, Rooney is intensely proud of her Liverpudlian roots and hasn’t been caught up in the celebrity glitz and glam.

Instead, she has focused on building a successful career to rival her famous footballer husband Wayne. As well as her TV show, she has a successful autobiography, perfume, and fitness DVD to her name.

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