CM Porter Novelli

First Choice for Families: Stewart Milne Homes Sees Sales Success with New Families Product

Stewart Milne Homes is proving an increasingly popular choice with families across Scotland, as its new Growing Families product gains momentum.

 

Edinburgh, Midlothian -- (SBWIRE) -- 09/24/2009 -- Since launching its specially tailored specification just three weeks ago, sales of family homes have increased by 30 per cent in comparison to the previous three weeks, and are well ahead of targets.

Commenting on the success of the company’s new product John Slater, Group Managing Director – Homes, said:

“This has been a very encouraging start to our new Growing Families plan. We spent a considerable amount of time talking to families about their needs, and developed the plan on the outcomes of indepth market research, so we were confident that the final product would be well received.

“It is important to us to offer homes that are desirable to the modern family whilst meeting their ever-changing, day-to-day requirements. These early sales and the volume of interest we are receiving are a clear indication our product is providing the benefits and facilities for today’s lifestyle and that the desire to buy continues.”

Each Stewart Milne family home comprises the essential elements of bright spacious living areas with a family eat-in kitchen providing the heart of the home, and newly created private and secure landscaped gardens, ready to use. Each kitchen is fitted with the latest in convenient appliances and includes an extra volume washing machine and tumble dryer.

The new product also offers a range of specially designed living solutions included within the purchase. For example, young families can benefit from home safety installations including stair gate and door guards; larger families with school-age children can enjoy such extras as an outdoor play area; whilst those with older children will have their home complete with patio area and brick built BBQ

Stewart Milne Homes’ Growing Families product is available with a range of properties at developments across Scotland. For further information contact the regional sales teams on 01224 747400 (Grampian and Tayside) or 01698 804804 (Central Scotland). Alternatively, visit http://www.stewartmilnehomes.com