Eugene, OR -- (SBWIRE) -- 10/01/2009 -- Thayne Houston with ERA Brokers Consolidated has chosen to employ IDX, Inc. to advance the search function of his real estate website by incorporating a custom IDX solution. Not only does this innovative Internet Data Exchange (IDX) integration create a sense of ease, organization and simplicity for home seekers during their online property search, but they are also granted access to thousands of the most current and up-to-date property listing information on the web, and all within the confines of Houston's site. The IDX Broker technology and its association MLS systems, enables Houston to display all listing information coming directly from the Mesquite Nevada MLS (Mesquite), the Washington County MLS (WCMLS), the Iron County MLS (ICBOR) and the Central Utah MLS (CUMLS).

Not only are potential home buyers granted access to view an endless amount of property listing information on Houston's site, but they are also provided with an abundant amount of search resources, enabling them to create a truly personalized and custom online real estate search. Comprehensive search categories aide clients in narrowing their search results to as little or as much detail as they desire, in efforts to find their ideal home. Each listings page offers home seekers convenient links to contact the listing agent for more information, schedule a showing, print a flyer, view large photo galleries, calculate probable mortgage payments, email property details, take a virtual tour and even pinpoint their desired location on and interactive Google Map. The IDX Broker software provides clients with the most highly customizable online real estate search on the web.

Beneficial to not only consumers but to Houston as well, custom IDX Broker offers him his own personal administrative login section where he can control every aspect and detail of his online real estate business. It is here that he can not only edit his custom CSS and global wrappers, creating a unique branding and sense of personalization throughout each page of his site, but he can also receive automatic email alerts, coming directly from the Mesquite, WCMLS, ICBOR and CUMLS, regarding property removals and additions, as well as price increase and decreases. Houston also has the ability to create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication to popular real estate search engines.

About Thayne Houston
Thayne Houston states of his company, “In 1982, Brokers from the area’s five leading Real Estate Companies sensed that growth was skyrocketing, therefore they elected to combine their talents to better serve the community. The merger created the strongest Real Estate Brokerage in Southern Utah; ERA Brokers Consolidated. Over the past 26 years, ERA Brokers has grown from 1 office, still in it’s original location on St. George Blvd., to a total of 6 office locations ERA Brokers is the number one ERA Real Estate Company in the State of Utah, as well as a 'Top 25 Company' in the ERA Franchise.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.