Yonkers, New York -- (SBWIRE) -- 10/28/2009 -- With the growth of web marketing one format of advertising that is slowly beginning to dilute away into obscurity are traffic exchange sites. Nowadays, I do not comprehend why. Yes, I know it can be tiresome to sit and surf in order to build credits to promote your own webpage. However do not abandon the chance of using traffic exchanges just yet.

Traffic Exchange programs are still excellent for many things but among the 2 most imperative purposes of a manual traffic exchange are branding, exposure and repetition. These are imperative things in internet business success. Just think about how repeatedly you had to see Ronald McDonald before you realized that he was the face of the fast food franchise. Furthermore, how many times have you heard the Pillsbury dough boy go (wooo hooo) when his tummy is pressed before you said (Ok I get it,). Well, that is precisely what a traffic exchange site will do for your site. They develope awareness and a brand with your site/business or product and/or service/program. They establish you as a common name in the web business community. And, in the end, you want to be known. You want your site or business to be memorable to the internet entrepreneur and marketer. You want them to feel comfortable enough to invest their hard earned money with you. So, really, traffic exchange programs are actually beneficial and more useful than you think or have been led to think.

However because they might not get all the hype as other internet marketing tools, it is still imperative you keep some things in mind when selecting traffic exchange programs to join. First and foremost most are free to join and offer upgraded premium options with a wider mixture of advertisement tools for the paying members. So don not just join the first paying Traffic exchange you come across. RESEARCH please.

Secondly and possibly the most imperative thing is you must join a manual traffic exchange (manual surfing), not an auto traffic exchange. Why? I think It is clear, in a manual traffic exchange with manual surfing, members are required to click on a button in the surf page in order to switch the page they are viewing for different page. The wait time can be anywhere from ten to forty sec, and the amount of credits you earn is pretty individual of the system you belong to.

Furthermore to the surfing for credits, most traffic exchanges nowadays offer other tools of advertising to their members, like banner advertising, classifieds, blogs, chat box, and more... These advantages tend to be free with most memberships while other programs charge a minimal fee for some.

Take note, I would be lying to you if I told you it was easy advertising through a manual traffic exchange, but I can assure it is worth the time and effort. Even if there is no proven formula as to what is the best blend to promote a business and increase traffic to a webpage, the reality is that incorporating the use of a or various traffic exchanges into your advertising routine will prove to be enormously helpful and valuable.