Eugene, OR -- (SBWIRE) -- 11/23/2009 -- Troy Johnson with Four Sale Real Estate has recently chosen to employ IDX, Inc. to upgrade and enhance the search function of his real estate website, developing a much more organized and pleasant online property search process for his clients. This innovative Internet Data Exchange (IDX) technology has a unique relationship with MLS systems; therefore Johnson is able to display Northstar MLS (Northstar) listing information on his website, by IDX Broker extracting data from Northstar, and formating the information onto his site, to be viewed as though it is seamlessly integrated.

Basic, advanced, map, address and listing ID search functionalities simply brush the surface of the abundant amount of search details and resources available for home seekers to browse. The advanced search option supplies clients with the ability to view all of the surface and cosmetic details of a home, including everything from the number of rooms, to the appliances, to the heating/ cooling system and even the landscaping, helping potential home buyers to visualize all aspects of the property, to justify if it truly meets their needs and standards, developing feeling and sense as though they saw and toured the property in person.

Access to an administrative login dashboard gives Johnson the ability to edit the look, layout, design and search options available, providing him with complete control over all aspects of his online real estate business, and all from the comfort of his own personal computer. It is here that he can no only create custom XML and RSS codes, increasing his listings visibility, as well as their chances of syndication with major real estate search engines, but he can also receive daily MLS updates, coming directly from Northstar, regarding property removals and additions, along with price increases and decreases. Johnson also has the capabilities to view traffic reports, detailing which pages and listings on his site are most popular, and are being viewed most frequently.

About Troy Johnson
Residing in Lakeville, Minnesota, Troy Johnson is a successful realtor, and a proud member of the Four Sale Real Estate team. He prides himself on being an honest, organized and hard-working real estate professional, in a highly competitive market, and will do whatever it takes to ensure that his clients are happy, treated with respect and find the home of their dreams.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.