Houston, TX -- (SBWIRE) -- 12/04/2009 -- “The “Amiable” person doesn’t like to be forced into making changes or quick decisions. They’re patient, loyal, and calm, making them excellent listeners and “peacekeepers” when conflict breaks out. Their focus is on cooperating with people.

You can identify these individuals by their reserved, indirect, but people-oriented approach to others. Their speech may appear softer, with an open posture. They will have relaxed, warm facial expressions and prefer a casual approach.

Amiable styles say things like -“I don’t like confrontations. People will compliment me for how hard I try, whether at work or play. Once I start something, I finish it. I’m a good team player, gentle and easy to get along with. I take pride in keeping my temper when others often lose theirs.”

Marketing to the Amiable Style - When targeting the “Amiable” style, it’s important to understand they need to feel you understand their needs. Make assurances that you and your organization are customer- and service-oriented. Just don’t throw "loud" buying messages at them. Show how your company sincerely understands their challenges, and that they can depend on your company to deliver on your offer. The “Amiable” style customers are known for loyalty. Win them over and they will be most likely to turn away others vendors that come knocking on their door.

For more information about how to help you put your marketing on auto-pilot, visit http://www.apollosmg.com or visit Mission Control: Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices - http://blog.apollosmg.com/blog/apollo-sales-and-marketing