Gurgoan, Haryana -- (SBWIRE) -- 12/18/2009 -- Taking the lead and being on top always makes you feel like a champion. And why not, everyone deserves to be on the top for their hard work. Here I would like to quote a statement made by Mr. Nelson Mandela:

“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”

This statement seems true to us as we believe champion is not the one who is on top but the one who struggles and keeps trying to be the best and reach to the top. A true champion never gives up and picks up himself from defeat and goes on to win again. Another wonderful statement by Wilma Rudolph:

“Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to win again, you are going to be a champion someday.”

Similarly, in online marketing world, every SEO company wants to be on top and many of them are taking wrong methods to achieve the same. Many of them claim that they are doing white hat SEO which means pure ethical work. For every online business that depends on organic traffic for their website are looking at first page rankings on Google on their target keywords. Because more than 80% users come to the website through search engines and Google is one of the biggest source of organic traffic to any website.

So, this is obvious that you must follow Big ‘G’ guidelines and make a user friendly websites and ensure to maintain the quality guideline issued by search engines. But webmasters hardly follow these guidelines, as most of them are not aware of such things and they hire SEO Company so that they will take care of their website and bring the website on top by fair methods.

Every business wants to earn profit and they want to hire best SEO Company. Most of the time, they outsource such services to other countries where these services are cheap as compare to hiring a company within their own country like UK, US. Most of the US and UK clients are hiring SEO services from India, as Experts in India suits their pocket and meet their expectations.

Make sure before choosing any SEO Company are they really ranking on top for their good work or something else. As retaining on 1st position is not an easy task, it requires so much homework and research. By choosing wrong methods such as buying links from High PageRank and creating multiple pages and domains with duplicate content and adding unnecessary content on the website for just sake of improve search engine rankings and done for search engines not for users. Because, the unnecessary content used is just for keyword stuffing and irrespective of the fact whether the content is helps the user or not.

Search Engine like Google is paying more attention to back links to your website from external sources and if you check the back links of SEO Company you will come to know the reality as the core reason of their back links is just for gaining top rankings in search engines because they participate in link scheme where they buy High PR back links from a website which has no connection with their website.

Don’t go with what you see but go for good and investigate whether the company is capable enough to manage your campaign and have enough resources to do it. As many companies are capable to rank on top with keywords like “SEO India”, “SEO Services India”, “SEO Company India” but not by fair methods.

This guide has no offence to any company, we are just sharing our experience and we are not responsible if any one relates this with their company.