Shenzhen, Guangdong -- (SBWIRE) -- 01/17/2010 -- Tattoo, as a body art, has been long used throughout history for many different purposes. In some cultures, tattoos have been used as the symbol of authority while in other cultures been used to give mystical powers or abilities. Lately in modern times, they have been popularly used in many countries as a form of self-expression. However, another use of tattoos has recently come up as a more commercial use than an individual use. That is, many people have used tattoo body art to advertise their website or business.
During the end of the 1990s and into this decade, tattoos have first become wildly popular among many sports stars and celebrities who have well-known tattoos on their body. After seeing this trend, certain businesses are preparing to use tattoo as a form of promotion their business. It has been done by tattooing the name of a company or a brand on people’s arm, leg, or other part of body. This results in free advertising for the company who sells the product and the product brand. But why are tattoo advertising so popular?
First, people tend to better remember things that they have seen in weird places. Seeing a coke logo tattooed on some guy’s stomach would probably leave more of an impression in your mind than seeing it on a generic billboard.
Second, since getting tattoos costs money and are many times painful, people may think that someone who tattoos a product onto themselves really believes in that product. Celebrities’ tattoos have higher advertising value as many of them have well-known tattoos that people are often curious about, adding another tattoo with the logo of a company or product could make the celebrity a walking commercial. And you can commonly see many celebrities wearing many glitter temporary tattoos of a company logo or brand as temporary tattoo can be washed off after the commercial activity and with no pains.
Tattoo advertising can be seen anywhere but it is still a great way to advertise your business or brand. So before deciding to invest in such advertising, you’d better be best served researching your target demographic and deciding whether tattoos are popular within that group of people. While for some groups, it may be a good model of advertising, for most, tattoos should be kept as an art of self-expression.