Knife and Fork Productions Inc. Is pleased to announce that Universal Studios came to their website, ReservationBooks.com(www.reservationbooks.com) to order a 2010 reservation book needed for a single scene in the new movie, It's Complicated. In the scene where the book appears on screen, Meryl Streep enters a restaurant alone and gives her name to the hostess, who checks the book to see if she has a reservation.
Ottawa, Ontario -- (SBWIRE) -- 01/22/2010 -- One often hears about product placement in movies as a means of gaining exposure and advertising certain products. What happens when a certain item is needed for a scene in the movie and there is no sponsored placement?
Knife and Fork Productions Inc. Is pleased to announce that Universal Studios came to their website, ReservationBooks.com to order a 2010 reservation book needed for a single scene in the new movie, It's Complicated. In the scene where the book appears on screen, Meryl Streep enters a restaurant alone and gives her name to the hostess, who checks the book to see if she has a reservation.
Many think that if a product is scene in a movie, it was placed there as a paid sponsorship to provide exposure for the product. In this case, the truth is that the studio needed a quality reservation book that could be used as a prop for this scene and shown on camera. Though the exposure may help business a little, ReservationBooks.com did not pay to have the book placed in the movie. Universal purchased the book.
Bob Burg once said, 'Exposure plus 95 cents might buy you a decent cup of coffee. The key is to position yourself in your market as the expert, the resource, the only person your prospect would even THINK of doing business with or referring to others.' This is the philosophy that ReservationBooks.com has worked to build their business on, and it seems to be working.
When a company the size of Universal Studios seeks out a company like ReservationBooks.com as a supplier for an item used in one of their movies, there must be a good reason. In this case, it is believed that that reason is because ReservationBooks.com provides the best quality in reservation books at a fair price.
For more information about the types of reservation books available, restaurant owners or managers are invited to visit http://www.reservationbooks.com. Members of the media interested in obtaining more information about this company or the content of this release may contact:
Dave Lipson
Knife and Fork Productions Inc.
Meriline RPO Box 78029
Ottawa, Ontario K2E 1B1 CANADA
1-800-942-7086
info@reservationbooks.com