Amman, Jordan -- (SBWIRE) -- 01/28/2010 -- The world’s leading hospitality loyalty programme, Starwood Preferred Guest was launched in 1999 with a breakthrough policy of No Blackout Dates, reinventing and refining accepted practices and going on to develop the industry's most passionate and knowledgeable membership base. On this occasion, Le Meridien Amman hosted a celebration of this anniversary at its Japanese restaurant Benihana, where SPG members and media partners attended the Sushi night.
Millions of members have unprecedented access to more upscale and luxury hotels in more countries than any of its competitors under a scheme that is simple, flexible and rewarding, with scope beyond just hotel stays. SPG is the winner of more Freddie Awards than any other programme, regularly scooping these frequent travelers’ answer to the Oscars.
Starwood Preferred Guest members earn two Starpoints for every eligible US dollar spent at some 890 participating Starwood hotels and resorts in more than 80 countries worldwide. Up to 20,000 Starpoints can also be purchased per calendar year via http://www.spg.com, while other benefits include the life-time validity of Starpoints for active members and the epic SPG Once-in-a-Lifetime Moments auction, enabling members to bid for experiences ranging from VIP treatment at red-carpet Hollywood film premieres to championship sporting events and star-studded concerts.
Continual focus on member requirements and travel trends, along with the innovative use of new technologies including social media, has enhanced member online communications through http://www.SPG.com, http://www.SPG.com/flights, and http://www.thelobby.com, ensuring SPG continues to lead the industry.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc, one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com.
For more information, please contact the PR department:
Sewar Sawalha
Telephone: 00962 6 5696511 X 1514
Mobile: 00962 7 96361722
Email: sewar.sawalha@lemeridien.com