hSenid Mobile Announces the Launch of Open Source App Store and Community VAS Platform at Mobile World Congress 2010 in Barcelona

hSenid launch new products, mChoice Soltura, community VAS platform, and mChoice Vishma, an open source application store


London, England-- (SBWIRE) -- 02/10/2010 -- hSenid Mobile Solutions, a leading mobile solution provider, will be launching their latest revolutionary products mChoice Soltura, community VAS platform, and mChoice Vishma, an open source application store at this years Mobile world congress held in Barcelona.

As Communications, entertainment, and information services converge, driven by the unprecedented power and flexibility of Democratising content, Telco’s today need an open platform which couples content creation together with an exciting array of features in creating a sustainable revenue stream by increase ARPU and reducing Churn.

hSenid mobile has created a new service creation platform which provides a simplified yet advanced set of tools for application content creation as a managed service with different types of SMS/MMS based applications for developers.

mChoice Soltura, allows any user to define and build set of common applications. The solution is a simple set of mobile application creation wizards, which is customizable and user friendly, built for the day to day user to create their own pool of easy to use telco applications for their various needs.

The solution allows the creation of information, Subscription services, voting applications, competitions and alerting. This enables the telco to introduce an immense number of applications to their customers without incurring any high operational and capital expenditure.

mChoice Vishma, the open source Telco application store. This provides the necessary platform to build an eco system in which application developers can publish and market their applications at the same time users can perform reviews and ratings, trials and the visualisation of available content to provide them with the finest purchasing experience.

mChoice Vishma provides a seamless integration to mChoice Soltura which in turn helps the users to create an application using mChoice Soltura, and directly publishing it on mChoice Vishma, making it available for thousands of viewers. Further mChoice Vishma being an open source product can be customised and integrated to the Service Delivery Platforms provided by any vendor.

About hSenid Mobile Solutions
hSenid Mobile provides a next generation Service Delivery Platform (SDP) and a unique suite of mobile solutions enabling the mobile world. Founded in 1997, the Company has offices in Sri Lanka, Malaysia, Singapore, India and North America. Since its foundation, hSenid Mobile has developed unique skills by concentrating exclusively on the requirements of people on the move. Designed and developed over a 13 year period, hSenid Mobile’s solutions have been proven across Asia, Europe, North and South America with such key customers as: Mobile One (Singapore), DSTCom (Brunei), Dialog (Sri Lanka), Hutch (Sri Lanka), Mobitel (Sri Lanka), Suntel (Sri Lanka), Tigo (Sri Lanka), Airtel (Sri Lanka), Sampath Bank (Sri Lanka), Santander Bank (Spain), Seylan Bank (Sri Lanka), Telcel (Mexico) and TODO1 (Florida, USA).