IDX, Inc.

An IDX Broker Integration Sets Realtor Erica McPhail Apart From and Above her Competitors with its Unique Search Tools

IDX Broker uses its custom IDX solution to simplify and speed up the online property search process, saving both real estate professionals and their clients time and hassle.


Eugene, OR -- (SBWIRE) -- 02/19/2010 -- The IDX, Inc. team is thrilled to announce its newest client addition Century 21 Premier's Erica McPhail, in joining the elite rank of real estate agents and brokers choosing to advance the search sections of their websites with the incorporation of a custom IDX solution. This innovative Internet Data Exchange (IDX) software has a unique relationship with MLS systems, in which is takes raw listing data details from the Fort Hood MLS (FHMLS) and displays them directly onto McPhail's website, in a seamlessly integrated fashion, providing home seekers with the most highly customizable and easy-to-navigate real estate search on the web.

Five original search categories including: basic, advanced, map, address and listing ID, supplies prospective home buyers with an abundant amount of search options, enabling them to narrow their searches to as little or as much detail as they desire, in efforts to find their truly ideal property. Once the home seeker has found a home that meets their interests, they can find convenient and user-friendly links, located on each listings page, to email property details, view large photo galleries, contact the listing agent for more information, schedule a showing, print a flyer, pinpoint their specified property on an interactive Google map, take a virtual tour and even calculate probable mortgage payments, developing a nearly effortless online real estate search experience.

Not only is this custom IDX Broker software addition beneficial to potential home buyers, but to McPhail as well. Via her own personal administrative login dashboard, she has the ability to control all aspects and details of her online real estate business. She has the capabilities to edit her custom CSS and global wrappers, developing a sense of unique branding and personalization throughout each page of her site. She has access to MLS updates, coming directly from the FHMLS, in regards to property additions and removals from the Copperas Cove, Texas real estate market, as well as prices variations. McPhail also has the resources to create custom XML codes and dynamic title tags, increasing her listings visibility, along with their chances of being linked to popular real estate search sites.

About Erica McPhail
Residing in Copperas Cove, Texas, Erica McPhail states, “There are aspects of real estate sales that seem pretty simple. There are many elements of a smooth transaction, however, that are complicated and daunting...All I can strive to be is the absolute best possible version of myself."

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit