Chula Vista, CA -- (SBWIRE) -- 02/19/2010 -- San Diego Realty Inc. announced the release of an innovative new website which looks to raise the bar on information technology in the Real Estate industry. California Real Estate Search (CalRES) debuted in February with a fury of clients utilizing the benefit of the site immediately. CalRES was developed with consumers, investors, and real estate professionals in mind. This site has proved to be a powerhouse for anyone seeking information on Southern California Real Estate. Unprecedented in the industry, CalRES markets foreclosures that have not been released to the general public-offering leverage to the savvy investor or eager home buyer.

“The team is pleased with the unveiling of the launch and is excited to showcase all the new features of the site,” said Kristian Peter, Founder and CEO of San Diego Realty, Inc. “We are eager to offer consumers vital information so that they can make informed decisions when navigating this complex real estate market.”

The Real Estate industry has been quickly developing into a proficient technology based industry. This lead San Diego Realty Inc. to take a cue from the new generation of Social Media and its trends: make properties accessible and easy to find in the State of California. The formula that CalRES developers sought out was to provide custom property searches, RSS Feeds, mobile MLS searches, and video footage, for a consumer friendly approach. The ability to search and track foreclosure investment properties was one of the features that San Diego Realty Inc. felt they could uniquely provide. Peter states, “This one was area where the real consumers were being left out of the loop. CalRES fills in that gap and educates buyers.”

With the negative air that has plagued the housing market and Real Estate Industry in the past two years, San Diego Realty Inc. has found a way to reconnect with buyers. CalRES provides that connection and offers a way for agents to involve clients with just a click of a button. CalRES was founded in an era that allows for the traditional relationship between a buyer and seller to exist; yet has evolved into what it means to search for homes in a technology thirsty pool of buyers. The California market has been in great need of that change, as indicated by the numbers that have flocked to http://www.CalRES.info. The success of CalRES doesn’t surprise Peter, “as with any opportunity to provide information, people crave convenience and desire control of their future. San Diego Realty Inc. and CalRES are now able to give the public what has been lacking in our industry.”