New York, NY -- (SBWIRE) -- 02/19/2010 -- Award-winning designer Hernan Lander unveiled his collection for Fall/Winter 2010 in an exclusive presentation during NY Fashion Week. The much-anticipated event was held at the famed OPENHOUSE Gallery in Soho on Friday, February 12th, 2010. The crowd started gathering outside the venue way before the presentation was scheduled to begin. Select Magazine Editors and Buyers, Celebrity stylists, Designers, Photographers, TV producers, Bloggers, Media, Socials and other New York City notables came to celebrate Hernan's presentation.

For this season Hernan Lander proposed a captivating union of polished and rustic essentials. Material elements and semi-precious stones revealed their authority on the beadings, the prints and the detailing of the clothing. Modern day architectural marvels imposed their structure on the precise cuts of the jackets and the asymmetric bands. Wool, cashmere, matt jerseys, leather and snake skin created a soft and hard juxtaposition of textures while femininely curved shoulders and flexible zipper structures emphasized Hernan’s love for the female body. The palette was monochromatic with dominant purple accents. The unmistakably sumptuous couture creations created a feminine essence that was sophisticated and sensual, complex and aware. The collection highlighted pieces like silk tops, structured jackets, ruched fitted skirts, ultra feminine dresses and red-carpet-worthy evening gowns.

The designer uses only the highest quality leather, jersey, silk and crystal beadings among other materials that are all imported from Italy in combinations that fit his creative vision of beauty. All of his garments are exclusively made exclusively made in New York.

His Fall 2010 collection was widely applauded and enthusiastically received. Hernan Lander’s accomplishments in the fashion industry have been recognized by numerous awards and honors from many prominent dignitaries. Hernan Lander continues to expand his business and reputation as one of Dominican Republic’s top designers. He is now poised to make his mark on the demanding U.S. fashion scene and market.

BIOGRAPHY
Hernan Lander employs visions of modern art and creative forms of architecture in his visions of fashion design. Since his beginnings at Altos De Chavon, in the Dominican Republic, he was recognized with the Silver and Amber Thimble trophy and was awarded a full scholarship to study at Parsons/The New School for Design. During his studies, Hernan won the Silver Thimble for men’s wear before he finished his junior year.

Before graduating from these prestigious universities, Hernan worked for many prominent New York designers (such as Velasco Couture) where he collaborated with such names as: Rogelio Velasco and Ralph Lauren. He was a finalist for the Gap. Inc competition (2007), and won first place in the Nordstrom Competition (2007) where his first collection was produced and sold in the spring/summer of 2008. This up-and-coming designer was nominated as the Designer of the Year at Parsons School of Design and won the Gold Thimble during his senior year of studies. Hernan was working for the Donna Karan Collection until December of 2008 when he decided to start with his own collection.

Hernan is currently living in New York concentrating on making a mark in the Fashion World.