Howard R. Miller Communications

Travelpro Gets People “Up in the Air” For Sweepstakes Celebrating the Release of Paramount Pictures’ UP IN THE AIR on Blu-ray and DVD

Enter to Win at UpInTheAirSweeps.com

 

Miami, FL -- (SBWIRE) -- 03/09/2010 -- Travelpro, the original inventor of Rollaboard® luggage and leader in innovative, high-quality luggage, announced today its involvement with Paramount Home Entertainment for a People “Up in the Air” sweepstakes to celebrate the studio’s release of “Up in the Air” on Blu-ray and DVD March 9th, 2010.

Nominated for six Academy Awards® including Best Picture and Best Actor, Up in the Air was named by over 200 critics as one of the top 10 films of 2009. The film tells the story of a man discovering that life is not simply about the journey alone, but about the personal connections made along the way.

As a luggage provider for the movie, Travelpro's industry leading products, the choice of flight crews and frequent travelers, can be seen throughout the film. “Being associated with such a great film that is all about travel was an ideal fit for our brand and we’re excited to extend that connection to the Blu-ray and DVD,” said Scott Applebee, Vice President of Marketing.

In celebration of the home entertainment release, fans can enter to win the People “Up in the Air” Sweepstakes. The sweepstakes offers an exciting grand prize package that includes:

• Two coach class round-trip tickets to anywhere in the United States, Canada, Mexico or the Caribbean that American Airlines flies where there is a participating Hilton-brand hotel
• Four nights hotel accommodations provided by Hilton
• Two sets of Travelpro® Walkabout® LIte 3 Luggage which includes: a soft duffel bag, 22” Expandable Rollaboard® Suiter and a 26” Expandable Rollaboard® Suiter
• $500 cash

The sweepstakes runs from March 1st through March 15th, 2010 at 12:01 am ET. To enter, simply register at upintheairsweeps.com. The sweepstakes is open only to legal residents of the 48 contiguous United States and Washington, D.C., who are 18 years of age or older at the time of entry. Odds of winning depend on the number of entries. No purchase is required to enter the sweepstakes. The Sweepstakes is sponsored by PEOPLE, a division of Time Inc., 1271 Avenue of the Americas, New York, NY 10020. The approximate retail value of the prizes is $4,760. Visit this site to view the complete sweepstakes rules.

About Up in the Air
Ryan Bingham (Academy Award® winner George Clooney) is truly living the high life. Flying all over the world on business, he never stops moving...until he meets Alex, a fellow passenger and learns that life isn’t about the journey, but the connections we make along the way. Nominated for six Academy Awards including Best Picture and included in over 200 top 10 lists, "Up in the Air is light and dark, hilarious and tragic, bouncy and brainy, romantic and real.”- Owen Gleiberman, ENTERTAINMENT WEEKLY

About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About Travelpro®
For over two decades, Travelpro has prided itself on design innovation and durability in crafting the highest quality luggage for travelers worldwide. Since transforming the ease of modern day travel with The Original Rollaboard® wheeled luggage, Travelpro has been the brand of choice for flight crews and frequent travelers worldwide. Travelpro is dedicated to building a lifelong relationship with its customers by consistently understanding and exceeding their needs. The company offers a variety of innovative, high-quality luggage collections and computer briefs; each aimed at a specific user lifestyle and rigorously tested. Travelpro was the winner of the 2009 Leading Edge Award from Executive Travel Magazine for “The Best Carry-on Case.”

Please visit Travelpro at http://www.travelpro.com for a complete list of the latest products and retail locations.