Fort Lauderdale, FL -- (SBWIRE) -- 03/29/2010 -- Online wristwatch retailer WorldofWatches.com launched today a new promotion they're calling "$500 Fridays." Every Friday, the promotion discounts 20 watches which ordinarily retail for as much as $2500 down to an even $500 and throws in free shipping. The promotion includes watches from brands such as Swiss Army Watches, Invicta and Movado.

$500 Fridays is one of many promotions WorldofWatches.com is using to entice shoppers to buy watches at prices which are among the lowest anywhere. It differs from some of the other promotions the site is running in that it features higher-end, mostly Swiss-made watches.

WorldofWatches.com carries more than 75 brands of wristwatches and is well-known for its aggressive discount prices. The everyday prices for most of the watches on the site are deeply discounted, but WorldofWatches.com uses its promotions to apply even deeper discounts, sometimes as much as 85% off MSRP. Other promotions include "Timebombs", where watches are given an additional discount for a limited time which can be seen ticking down beside each watch included in the promotion. There is also a "Daily Deal", one watch per day, sold at a deeper than usual discount, and "Just For Her", another deal-of-the-day that features exclusively ladies' watches.

Despite bargain basement prices, http://worldofwatches.com sells only brand-new, carefully inspected watches. Each watch comes in its original packaging, is covered by warranty, and may be returned if you are unsatisfied with your purchase.