Brothersoft

Brothersoft Survey Reveals Half of User Feel Unsatisfied With Software Experience

Brothersoft software user experience survey indicates that most people are not satisfied with software experience and the research on which factors make users feel unsatisfied.

 

Beijing China -- (SBWIRE) -- 04/13/2010 -- Brothersoft, a leading software download portal, today announced the release of a survey detailing the industry’s most comprehensive research on software user experience.

“We are proud to share these findings with the software industry,” said Jerry Go, Marketing Manager of Brothersoft, “We found that our users often leave some messages or discuss some problem about software-related issues on Brothersoft web site or forum. We think that Brothersoft is not only a software download station to enhance user software download experience, but also pay more attention to the quality of the software itself. Therefore, we began this effort two months ago in order to know the true thinking of software user experience and which aspects of the software need to improve. We carefully structured the survey in order to obtain unbiased feedback from online consumers, to find some software common issues troubled users and some problems reduced the software experience.

More than thousands of people joined this survey in the last two months, across all software download users on Brothersoft. Out of our research, five key conclusions can be drawn:

1. Fake freeware
62% of the user response that paying for nominally free software is the most dissatisfied thing for them. Some software is trying to mislead user to install and use it in the name of freeware, after that, user found the software require registration that need to pay a fee if user want to normally use this software. Users suggest that the software should be clearly labeled as freeware, shareware or demo.

2. Malicious plug-in
Among Brothersoft software users, 43% respondents think that malicious plug-in is another problem bothered them. Software users sometimes install some software in conjunction with some Malicious plug-in, which lead to a high-risk for computer security.

3. Irrelevant Advertising
58% of qualified survey respondents say they often find some advertising which has no related with this software, when they use some software especially for some local video player software and music player software. Some irrelevant advertising badly affect the normal use of the software and reduce users’ software good experience.

4. Frequent software upgrades
60% of software users agree that they dislike frequent software upgrades, especially, when users want to use latest version of this software, they will spend a lot of time and money on upgrades.

5. Uninstall or remove unwanted software
32% of respondents said some unwanted program is hard to uninstall or remove. What is worse, some software can’t remove at all. Respondents suggest that there should be some software uninstall or remove methods in software introduction to help users uninstall or remove unwanted software.

All of the above, it is some promotion ways for software developers to publicize themselves and increase sales. If the software developer can’t make good use of promotion way, it will have a bad influence on the software user experience. When some inappropriate contents are beyond the software itself functions that will lead to a decline of software user's experience, the company will lose their loyal customers.

Brothersoft hopes that it could reflect some software common issues and provide some valuable references for the software developers through this survey.

About Brothersoft.com
Brothersoft is a leading download sites in the world for free software downloads and shareware sales. Founded in 2002, Brothersoft now offers biggest collection of software programs for Windows, Mac, Mobile and free games downloads as well. Brothersoft is available in English, Japanese, German, French and Spanish. Brothersoft's expertise in the software business can help vendors increase their visibility on the Internet, maximize product sales and distribution.

More information can be found on the official website, at www.brothersoft.com and you are welcomed to follow us on Twitter, at http://brothersoft.us/twitter, or join our Facebook network, at http://brothersoft.us/facebook.