Houston, TX -- (SBWIRE) -- 04/14/2010 -- A leading trade show marketing firm states “In order to achieve results, it is critical that you attract key individuals to your trade show display and engage them in conversation." In addition, Marketing Sherpa (a market research firm) estimates 70-90% of leads generated by marketing are never followed-up by sales.

The Excalibur/Apollo partnership has been formed to address these issues by driving attendance to the booth, arranging and hosting special events for key clients and prospects and nurturing leads to secure future sales with comprehensive, multi-channel marketing programs.

Peggy Swords, President and Founder of Excalibur Exhibits, noted “Our success is attributed to our ability to find creative ways for our clients to stretch their marketing budgets and garner measurable results. Our partnership with Apollo adds to our ability to ensure the success of our clients."

Mike Eyre, Managing Partner and Founder of Apollo Sales & Marketing Group, stated "Value added marketing services are critical to securing greater returns from trade show investments by ensuring more quality time with prospects and clients. Exhibitors often leave their success at a trade show to chance. Apollo is privileged to form a partnership with one of the leading exhibit companies in America. Excalibur has the expertise in design, ability to execute around the world and the imagination to continually provide added value to their clients."

Excalibur Exhibits is a full-service trade show and event service firm headquartered in Houston, providing complete trade show and event management, including the design, fabrication and installation of exhibits for clients locally, nationally and internationally. Excalibur specializes in face-to-face marketing solutions for all types of 3-D environments for tradeshows, exhibitions, corporate events, conferences, seminars, meetings, recruitment events, and permanent installations. Excalibur creates memorable environments that make an impact.

Apollo Sales & Marketing Group specializes in marketing services including lead generation and lead management. Apollo employs technology, strategy and direct marketing campaigns for clients, escalating returns for their marketing dollar. Apollo helps clients get their marketing on auto-pilot.