Bangalore, Karnataka -- (SBWIRE) -- 04/22/2010 -- ITC Food’s Bingo! snacks have launched a new website for its hot and spicy potato chips flavor – Bingo! Red Chilli Bijli. The site is an extension to Bingo!’s ongoing campaign on its Red Chilli Bijli flavor which also included a TV commercial that received a tremendous response from the consumers and media alike

The site hosted at - http://www.bingoredchillibijli.com/ has been uniquely themed around the hot and spicy snack and there are loads of interactive elements throughout the website. There’s a contest which encourages users to write witty captions from which the best entries will win exciting prizes and gift hampers, courtesy Bingo

A hot Facebook application has been exclusively developed called the Bingo! Red Chilli Bijli Blast which allows you to set your friends Facebook profile page on fire. So if you ever feel like burning something down, head over to this sizzling application. Other great add-ons include a Bingo! Red Chilli Bijli Winamp skin to customize the look of your winamp music player, loads of hot wallpapers, ringtones and the Bingo Boing SMS tone free for users to download. For those of you who missed the sizzling hot TV commercial, you can view it directly on the site as well. So visit the new website from Bingo! and start setting things on fire.

About Bingo
Bingo! Red Chilli Bijli is a fiery combination of crunchy potato chips and red hot chillis. It adds spice to the moment and can be both mouthwatering as well as eye-watering at the same time