Delhi, India -- (SBWIRE) -- 05/04/2010 -- Selection of keywords for the website and using them plays a vital role in SEO efforts. Simply monitoring those keywords that are searched frequently is not a professional SEO strategy and simply a method of trial and error. It will cause delay in SEO campaign. Choosing the keywords is not a game but science. It is a technique that must be used with proper care and attention. Before going for keyword insertion, it is crucial to analyze visitor research patterns and choosing the right keywords that are mostly searchable by visitors in Google, Yahoo and other search engines.

There must be a lot of brainstorming and proper research. It includes searching for the past keywords. It is crucial to base keyword search on projected target hits. The volume of hits must be enough to justify the time taken to integrate them into the website. Choosing the right keyword can either make or mar the marketing campaigns. You can dominate the search engine top rankings if the job is done right.

While choosing the keywords, one must keep in mind to choose keywords between 2-4 words where the competition is average along with reasonable volume. The keywords chosen must be of popular and of high competition.

After choosing the keywords, one must record all the keywords and keyword phrases that you think are related to the theme. Depending on the theme and size of website, keywords can range from hundreds to thousands. It is crucial to record several synonyms of the keywords from the thesaurus.com.

One must also check the keywords that are being used by competitor’s websites. There must be usage of keyword evaluation tool like Google Adwords tool in order to find out the most searched keywords. Those keywords that are not relevant must be crossed out. Determination of right keywords and phrases will bring herds of people to the website. The SEO expert must assign certain keywords to certain web pages to make the site popular on search engines. There must be strategic placement of keywords on the web page for SEO as search engines note down frequency, density and distribution when it comes to keyword placement.

Offering good content or ads along with right keywords will make your website searchable in search engines. Keyword research and placement must be done on daily basis.

There are two types of keywords- short tailed and long tailed. Short tail keywords are not specific while long tailed keywords are more specific and offer better chance of your website to rank higher in search engine results.

Choosing right keywords lays the foundation of optimization process as it identifies the most popular and relevant terms that are actually being used by the visitors in search results. Since search engines match keywords with words in your website, choosing the appropriate keywords becomes important and forms a part of Internet research. The success of any SEO campaign lies in the keyword research and its proper usage. Clicking the right path will bring lots of traffic to the website.

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