Dallas, TX -- (SBWIRE) -- 05/21/2010 -- RDC growth from 2004 to 2008 has been an impressive 70% per year. The initial adoption was among the banks and financial institutions as branch deposit capture. This was followed by the adoption of the bank’s commercial base wherein the major targeted segment was big businesses where banks held their core deposit and asset base. As banks turned their focus to merchants, they initially targeted small and medium size businesses with annual revenue of $1 million to $25 million. While the adoption has lagged behind expectations, 2% in 2007, this segment of the market is beginning to see value in the solution and adoption is on the upswing, currently around 30%. The big unknown, the micro business segments with annual revenue of $25,000 to $1 million, represents 70% of all printed checks, and promises to be an attractive market if banks can learn how to crack it.

Browse in-depth TOC on A New Look At Merchant Remote Deposit Capture (RDC) – Getting Merchants to Use the Service

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The total number of businesses in the US is around 24 million, of which around 17 million are eligible for the RDC solution. With the launch of RDC it was expected that by 2012 it will tap the huge potential segment. However, low adoption rate has led to an ‘opportunity gap’ here. The opportunity gap also arises from the currently inefficient channel of marketing RDC, the failure to deploy scanners to the end-users, and the lack of training and awareness.

The objective of the report is to provide the most effective channel and message, the target market, and provide an insight into the decision making process. Our report, A New Look at Merchant Remote Deposit Capture, Getting Merchants to Use the Service, will help Financial Institutions to gain a better understanding of what they can do now to increase the RDC penetration.

Scope of the report

• Strategy Formulation – Market definition, industry overview, market size, key drivers, and issues related to the adoption of the remote deposit capture among merchants

• Business Models – Live business case studies on go-to-market strategies, and on challenges during RDC deployment

• Vendor Analysis – Vendor profiling, vendor benchmarking and analysis

Analyst Briefing on A New Look At Merchant Remote Deposit Capture (RDC) – Getting Merchants to Use the Service to be held on 15th June 2010
The Banking and Financial practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on A New Look At Merchant Remote Deposit Capture (RDC) – Getting Merchants to Use the Service to be held on 15th June 2010. The briefing on A New Look At Merchant Remote Deposit Capture (RDC) – Getting Merchants to Use the Service will benefit banks, ISO’s and other financial institutions.

Table of contents

1. Executive summary
2. Introduction
2.1. Report purpose
2.1.1. Report catalyst
2.2. Report structure
3. Research objectives
4. Study methodology and sample
5. Strategy formulation
5.1. Market definition
5.1.1. Industry overview
5.1.1.1. About Remote Deposit Capture (RDC)
5.1.1.2. Current market trends and strategies
5.1.1.2.1. Marketing channels of major commercial banks
5.1.1.2.2. Marketing channels of major community banks
5.2. Market size
5.2.1. In terms of installed scanners
5.2.2. In terms of financial institutions offering RDC
5.2.3. In terms of check transactions
5.2.4. In terms of business segments by annual revenues
5.3. Situation Analysis
5.3.1. Current status of the market
5.3.1.1. Current market trends
5.3.1.1.1. Current product offerings
5.3.1.1.2. Risks associated with RDC
5.3.1.1.3. Current market strategies of banks and vendors
5.3.1.2. Identification of market gaps and opportunities
5.3.1.2.1. Why low adoption rate?
5.3.1.2.2. Cost benefits of RDC over Non RDC
5.3.1.2.2.1. Cost analysis of RDC Banks v/s Non RDC banks in New York for major industries (Atlantic Bank of New York and Citibank)
5.3.1.2.2.1.1. Healthcare
5.3.1.2.2.1.2. Universities
5.3.1.2.2.1.3. Hotels
5.3.1.2.2.1.4. Trading Centers
5.3.1.2.2.1.5. Retail Dealers
5.3.1.2.2.1.6. Infrastructure
5.3.1.2.2.1.7. Advertising Firms
5.3.1.2.2.2. Cost analysis of RDC Banks v/s Non RDC banks in Chicago for major industries
5.3.1.2.2.2.1. Hotels
5.3.1.2.2.2.2. Healthcare Institutions
5.3.1.2.2.2.3. Universities
5.3.1.2.2.2.4. Advertising Firms
5.3.1.2.2.2.5. Hardware Firms
5.3.1.2.2.2.6. Commodity and Stock Trading Firms
5.4. Key drivers for success – Strategy Formulation
5.4.1. How to increase the adoption rate?
5.4.2. How to provide cost effective solutions?
5.4.3. Enhanced marketing strategies – selling and installation
5.4.4. Customer relationship management strategies – training, grievance handling and servicing (equipment)
6. Business Models
6.1. Live Business Case
6.1.1. Introduction
6.1.2. Challenge faced during the implementation of the RDC
6.1.3. Strategies adopted against the challenge
7. Vendors
7.1. Vendors Profile
7.1.1. Independent Sales Organizations (ISO)
7.1.1.1. Fidelity
7.1.1.2. Profitstars
7.1.1.3. Wausau
7.1.1.4. Net Deposit
7.1.1.5. Fiserv
7.1.1.6. RDM Corporations
7.1.2. Banks
7.1.2.1. J.P. Morgan
7.1.2.2. BNY Mellon
7.1.2.3. Citibank
7.1.2.4. Wells Fargo
7.1.2.5. Branch Banking and Trust
7.1.2.6. Mansfield Bank
7.1.2.7. Orange County Business Bank
7.2. Benchmarking of vendors
7.2.1. Strategic Benchmarking
7.2.1.1. Marketing strategies of Commercial Banks
7.2.1.2. Marketing strategies of Community Banks
7.2.1.3. Marketing strategies of ISOs
7.2.2. Functional Benchmarking
7.2.2.1. End-to-End Solution Provider
7.2.2.2. Mid-to-End Solution Provider
7.2.2.3. Single Component Provider
7.2.2.3.1. Scanner Provider
7.2.2.3.2. Technology/Solution Provider
7.2.3. Technological Benchmarking
7.2.3.1. Web based/Software based
7.2.3.2. Technical Support

To register for this briefing, please click here
http://www.marketsandmarkets.com/AnalystBriefing/remote-deposit-capture.asp

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