Delhi, India-- (SBWIRE) -- 06/06/2010 -- Keyword density refers to ratio of one’s keywords to the other text of one’s webpage. Most of the search engines make a look at keyword density while evaluating any website. Getting the right keyword density can pose a huge benefit in search engine optimization.

Among the heavy talk about keyword density is that there is no thumb rule for ideal keyword density in a website. This is due to the fact that search engines change their algorithms on a constant basis. Moreover, varied search engines allow varied keyword density. Although Google considers more than 2% keyword density as spam, MSN and Yahoo make way for 5% keyword density in a web page.

While there are some search engines that place more importance to keywords in your title, Meta Tags and web copy, Google places importance on keywords that exist in web page text. The ideal keyword density varies with the changing keywords. If the keyword is highly competitive, the website owner must place focus on having one word per page. Pages that include low competitive keywords must place emphasis on two or three keywords per page. One must keep assure that moderately competitive keywords must be used for homepage and linked with internal supporting pages.

A keyword that is used once in every thousand words will never make your website figuring high in search engine rankings. By focusing on one or two keywords per page, search engine will rank the website on higher terms in search engines. Moreover, the spiders will come to know about the relevance of page content to the keyword. By writing a minimum of 250 words offers enough content to include best keyword density. When a person is planning a page, he must make sure about the search terms a user is likely to search for the information your site is offering.

After collection of keywords, one must take into consideration not to dump those keywords in senseless list on web page. Some websites do involve themselves in such practices. However, search engines penalize such websites while processing the keywords.

In order to make sure that your keyword density is satisfying, and then you must remember the process. Firstly, make a Google Search of the keyword term. Then write down all 10 page titles. After that, count the words in page title. Fourthly, count the number of times you have used the keyword. Repeat the same process for each page title of your top competitors. Next step is to count the ratio of the keyword in accordance with page title length. After calculation, compare your competitor’s ratio and yours. In case, your keyword density is lower than that of your competitors, you must remove some text to raise your keyword density, else the search engine may not consider the page as sufficiently relevant. In case your density is within the prescribed range, then you are doing nice job. However, if the density is more than that of your competitor, then the search engine will consider it as spam.