Raleigh, NC -- (SBWIRE) -- 06/01/2010 -- Kerr Drug, a nationally recognized provider of pharmacy and other healthcare related services, is taking the traditional customer loyalty program into the digital age. That’s right, think store coupon, at internet speed. The new Kerr Rewards program offers multiple ways customers can be given advice on health care, alerted to breaking medical news, as well as rewarded for shopping at Kerr Drug.

“Kerr Drug has a history of innovative healthcare and we believe speaking directly to our customers through multiple platforms is critical to fostering a strong relationship with them,” says Anthony “Tony” Civello, president and CEO of Kerr Drug. “Customer use of technology is evolving and we must adapt our outreach to offer our healthcare services.”

The launch makes Kerr Drug one of the nation’s first chain pharmacies to incorporate all six platforms into a rewards program. Availability of all six rewards programs platforms varies from store to store. Please check www.kerrdrug.com for locations.

- Kerr Rewards Mobile-Customers can opt-in to receive weekly offers on their mobile device. The technology allows the customer to display the offer barcode at the register and receive the discount. Coupons can be redeemed multiple times during the coupon life.

- Kerr Rewards Video-Customers earn coupons and rewards by watching videos on http://www.kerrdrug.com. Customers log in, click to watch the video, and then print off coupons associated with the product. Customers earn additional coupons the more videos watched.

- Kerr Rewards Email-Customers can opt-in to receive email newsletters about specific topics as well as related coupons.

- Kerr Rewards Web-Customers can find additional coupons and advice through Kerr Drug’s social media platforms.

- Kerr Rewards Register-Customers receive instant coupons printed on register receipt redeemable during their next visit.

- Kerr Rx Rewards-Customers get a $10 gift card for every ten prescriptions filled when they sign up for the Kerr Rx Rewards program.

“Kerr Rewards is designed to reach all of our customers, from the internet savvy to the traditional store coupon shopper,” adds Civello. “Our move into digital media helps us to grow our relationships with customers and respond more quickly to customer feedback.”

About Kerr Drug
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, N.C., Kerr Drug's strategic direction is founded in its unique ability to provide patients, the medical community, and health plans access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive provider of pharmacy and related healthcare services, while continuing to be the most reliable provider of health-related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix. For more information, please visit http://www.kerrdrug.com.