Srei Sahaj e-Village Ltd

Srei Sahaj Gets Rural India Logged in to Online Matrimony Services


Kolkata, West Bengal -- (SBWIRE) -- 06/28/2010 -- Srei Sahaj e-Village Limited, a subsidiary of Srei Infrastructure Finance Limited, has partnered with Bharat Matrimony, India’s leading matrimony solutions provider, today to announce the launch of online matrimonial services for the rural population of India through the 28,000 Common Service Centres (CSCs) that Sahaj is setting up in the states of West Bengal, Bihar, Assam, Uttar Pradesh, Orissa and Tamil Nadu.

This prestigious partnership is an attempt to provide hassle free matrimonial services to the rural population of India by coupling technology with the tradition of marriage. Although online matchmaking is a common practice in urban India as of today, it has not gained much popularity in the rural belts. The idea is to introduce the prospective eligible singles and their families in rural areas to the benefits of online matchmaking that saves time and gives them access to thousands of enlisted singles simply at the click of a mouse button. In the first instance, the interested villager has to get himself registered by a Village Level Entrepreneur (VLE) on the Sahaj Portal to obtain a unique id and password which he can use to register himself on the Sahaj – Bharat Matrimony home page on the portal. The profile will be created in English.

Commenting on the partnership, Col Basant Sinha, Chief Operating Officer, Srei Sahaj said, “As part of our Community Targeted services, we have launched ‘Bharat Matrimony’ (BM) services through the Sahaj Portal. This service will enable villagers in rural India to communicate marriage proposals within their community and village to village. On registration, BM does a detailed manual screening of every profile and verifies the profile through telecom with highest level of privacy & security. It has a database of 20 million users. Registration for the villager is free. Moreover, for every registration a VLE earns Rs. 45 plus a commission of 10% on special package. This is an excellent revenue model for VLEs without any mammoth effort.”

In order to provide value added service to the villagers, Sahaj BM has especially designed two special, cost effective packages for them: Classic Membership and Classic Super Membership. Sahaj BM Classic Membership comes with a registration fee of Rs. 499 and is valid for 3 months. The user gets access to phone numbers of 10 prospects on the BM site. Alternatively, Sahaj BM Classic Super Membership is valid for 6 months with a price tag of Rs. 999. The user gets access to 25 phone numbers.

Meer Liyakath Ali, a Village Level Entrepreneur of Krishnagiri from Tamil Nadu, says, “Marriage is a sacred institution and arranged marriages have been the tradition in Indian society. Even today majority Indian families arrange the marriage of their children. Online matrimonial service through Sahaj portal fosters this belief and works for perfect match and lifetime bonding.”

Laxmi Iyer, residing in a remote village in Tamil Nadu’s Krishnagiri district says, “Sahaj’s initiative to offer matrimonial services is sure to help millions of rural people. Such services were earlier only the rights of people living in cities, but now we can also enjoy such services. Marriage is a lifetime relationship and rural India is blessed to haves such services. Today a bride can find a bridegroom in another village with ease."