Interactive Demand Generation Boosts Motorsport Sponsors’ ROI
Atlanta, GA -- (SBWIRE) -- 06/30/2010 -- Award-winning interactive agency AIS Media, Inc., announces sponsorship of ‘Rookie of the Year’ Dion von Moltke in the #77 Ford Dallara Daytona Prototype at the Brumos Porsche 250 in Daytona Beach, Florida on July 3rd. This 250-mile race, also known as the Paul Revere 250 because of its ‘Midnight Ride’ due to its late night start, was revived by the GRAND-AM series in 2000. AIS Media helps drive motorsports sponsorship return on investment (ROI) with its exclusive Interactive Demand Generation (iDG™) program and has worked exclusively with the team management group of von Moltke this past year.
AIS Media CEO, Thomas Harpointner comments, “We are proud to be part of the Grand-Am Rolex in the Brumos Porche 250 race through our support of the #77 Ford Dallara car driven by Dion von Moltke. Today’s motorsport sponsors demand a proven ROI and measurable results for their sponsorship dollars, seeking coverage beyond the racetrack, which is exactly what AIS Media delivers to its clients with our iDG™ program.”
The July 3rd running of the Brumos Porsche 250 at Daytona International Speedway will be the 100th race for the Daytona Prototypes, the premier class of the Grand-Am Rolex Series Presented by Crown Royal Cask No. 16. The Brumos Porsche 250 race can be viewed live on the SPEED channel, July 3rd at 1:00pm EST.
About AIS Media:
AIS Media, Inc., an award-winning interactive agency. AIS Media’s service offerings include internet strategy, website development, search marketing, email marketing, and social media. AIS Media’s exclusive iDG™ solution helps clients dramatically increase the ROI from traditional advertising by leveraging interactive media to boost advertising response, conversions, and measurability. AIS Media markets its services directly and through its global network of independent consultants and agencies. For more information, visit http://www.aismedia.com.