Dallas, TX -- (SBWIRE) -- 07/09/2010 -- ReportsandReports announce it will carry Where Britain Shops 2010: Department Stores Market Research Report in its Store.

Browse complete Report on: http://www.reportsandreports.com/market-reports/where-britain-shops-2010-department-stores/

Introduction

Verdict Research: Where Britain Shops 2010: Department Stores provides a comprehensive analyis of the shopping habits of UK consumers. It presents a detailed examination of changing customer profiles as well as demographic, socio-economic and shopping around trends.

Scope

•A wide-ranging analysis of the way customers shop in department stores, complete with profiles of the following seven retailers:
•Debenhams, Fenwick, House of Fraser, John Lewis, Marks & Spencer, Selfridges and TJ Hughes
•In each of the categories profiled the report provides a socio-economic breakdown of shoppers, analysis of competitors used and sector penetrations
•For each profiled department store, this report provides a socio-economic breakdown of their customer base and cross sector shopping data

Highlights

47.4% of all UK shoppers make regular purchases at department stores. While value players are attracting a higher proportion of shoppers away from department stores, consumers are still shopping around to ensure they get a good deal and are enticed into department stores by big promotional events.

As one of the most resilient sectors in the economic downturn the percentage of department store shoppers who regularly use a department store when shopping for personal care has risen. A strong concern about looks and wellbeing is ensuring shoppers continue to buy into luxury products in health & beauty despite consumer confidence remaining low.

Despite strong competition and the housing market negatively impacting on homewares, the number of homewares shoppers who use a department store to shop for homewares has risen by 1.2 percentage points. This has been driven by improvements made to homewares ranges combined with strong promotional activity.

Reasons to Purchase

•Where Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each year
•Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailers
•With the economic climate remaining weak and competition strong between department stores, understanding customer motivations is highly important

TABLE OF CONTENTS

OVERVIEW 1
John Lewis and Debenhams close gap on M&S 1
EXECUTIVE SUMMARY 2
Summary points 2
Main conclusions 3
Retailer Highlights 4
SUMMARY OF USAGE 18
Visitors number down, but still high 18
Department stores share of shoppers 20
Profiles of department store shoppers 22
Profiles of shoppers who do not use department stores 24
Sector penetration - which sectors shoppers use department stores for 26
Share of shopper – of Top 10 department store retailers 29
CLOTHING SECTOR ANALYSIS 32
How clothing shoppers use department stores 32
DIY SECTOR ANALYSIS 38
How DIY shoppers use department stores 38
ELECTRICALS SECTOR ANALYSIS 44
How electricals shoppers use department stores 44
FOOD & GROCERY SECTOR ANALYSIS 50
How food & grocery shoppers use department stores 50
FOOTWEAR SECTOR ANALYSIS 56
How footwear shoppers use department stores 56
HOMEWARES SECTOR ANALYSIS 62
How homewares shoppers use department stores 62
MUSIC & VIDEO SECTOR ANALYSIS 68
How music & video shoppers use department stores 68
PERSONAL CARE SECTOR ANALYSIS 74
How personal care shoppers use department stores 74
DEBENHAMS 80
Retailer continues to drive visitors 80
Debenhams share of shoppers 81
Debenhams customer profile 84
Cross-sector shopping 85
Shopping around 89
FENWICK 91
Store refurbishments drive visitors to stores 91
Fenwick share of shoppers 92
Fenwick customer profile 95
Cross-sector shopping 97
Shopping around 100
HOUSE OF FRASER 102
Visitors drop back slightly 102
House of Fraser share of shoppers 103
House of Fraser customer profile 106
Cross-sector shopping 108
Shopping around 112
JOHN LEWIS 114
Remains competitive with other department stores 114
John Lewis share of shoppers 115
John Lewis customer profile 118
Cross-sector shopping 120
Shopping around 123
MARKS & SPENCER 125
Retailer struggles with intense competition 125
Marks & Spencer share of shoppers 126
Marks & Spencer customer profile 129
Cross-sector shopping 131
Shopping around 134
SELFRIDGES 136
Retailer suffers as competition improves 136
Selfridges share of shoppers 137
Selfridges customer profile 140
Cross-sector shopping 142
Shopping around 146
TJ HUGHES 148
Trading down drives visitors 148
TJ Hughes share of shoppers 149
TJ Hughes customer profile 152
Cross-sector shopping 154
Shopping around 157
APPENDIX 159
Methodology 159
Further reading 159
Ask the analyst 159
Verdict consulting 159
Disclaimer 159

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Related Reports:

How Britain Shops: Homewares 2010

How Britain Shops: Personal Care 2010

How Britain Shops: Food & Grocery 2010

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