Rockaway, NJ -- (SBWIRE) -- 07/14/2010 -- Party City, America's largest party supplies retailer, announces a new partnership with television personality and celebrity event designer, Samantha Goldberg. Shoppers will find Samantha's party planning tips -- from weddings and bridal showers to summer backyard gatherings and other festivities -- on PartyCity.com and inside Party City's more than 600 stores.

According to Lisa Laube, president of Party City, "Samantha inspires brides every day with her creative ideas and savvy, money-saving tips, so we are thrilled to have her on board. At Party City we need to go from not only selling products but also selling ideas, and Samantha's expertise will guide party hosts to plan stylish events on a budget with Party City."

"Party City has always been a one-stop-shop for party hosts with everything from invitations and tableware, to decorations and party favors," says Samantha Goldberg. "I'm excited to add 'party planner' to their repertoire and help Party City's customers think outside the box and explore the full potential that Party City's ever-growing assortment of merchandise offers them."

Currently in her seventh season with Style Network's popular series, "Whose Wedding Is It Anyway," Samantha adds imagination to Party City's growing wedding department with the following simple and chic ideas for "fashionista brides on frugalista budgets":

- Show off Sophistication from Start to Finish: Use invitations to set the tone with guests. Wedding invitations ( http://www.partycity.com/category/invitations/wedding+invitations.do ) should coordinate with the theme of the event, and for an elegant look.

- Spice up Centerpieces without Blowing the Budget: While splurging on flowers may be on a bride's "I Do" list, adding flair to the arrangements with inexpensive accessories, such as decorative wedding candles ( http://www.partycity.com/category/weddings.do ) or crystals, will complete the chic look and save on cost.

- Get Creative: Think outside the box when it comes to the theme or color scheme of an event. Showcase the location by incorporating local culture and serving food unique to the area. Choose a festive theme such as a red-carpet Hollywood party ( http://www.partycity.com/category/theme+parties/hollywood+theme+party.do ), Hawaiian luau ( http://www.partycity.com/category/theme+parties/luau+theme+party.do ) or Mexican fiesta ( http://www.partycity.com/category/theme+parties/fiesta+theme+party.do ).