Burnaby, BC -- (SBWIRE) -- 07/14/2010 -- Canada's newest and hottest penny auction, PennyAuction.ca, is taking off like wildfire, not only throughout their native Canada, but also throughout Northern America. Many men and women that have never really “caught on” to online shopping, auctions or bidding, are logging into PennyAuction.ca because of the attention-grabbing, money-saving deals they offer.

Their customers average a savings of at least 80%, with many saving up to 99%!

PennyAuction.ca, after much research and brain-storming, managed to combine all of the best features of a regular auction and turn online penny auction shopping into one of the newest and most pleasurable shopping events known. From smaller items, such as stationary and $25 Gift Cards, to high-end items such as the Amazon Kindle and Sony’s PS3, everyone can find something they want or need!

One of the many features to be found at PennyAuction.ca is “No Risk Bidding” on “Buy It Now” items. If for any reason you have to stop bidding on an auction that has the “Buy It Now” feature, all of the money already spent on the auction in bids can be applied towards purchasing the item at a cost that is still lower than retail.

It is important to know the basics of penny auction game-play before jumping in on an auction. Each auction starts with a zero amount, and an increment of time, sometimes a few hours, sometimes a few days, in which the timer will count down to the end of the auction. Each time a bid is placed, the no-reserve price of the item is increased by one penny. Then, every bid placed within the last thirty seconds will increase the timer by ten or more seconds, giving someone else a chance to bid. Whoever has the last bid when the timer reaches zero is the winner!

Shopping at PennyAuction.ca is not only fun and exciting, but it’s also safe and secure. Their legitimacy has been verified by an outside source, and they run an honest business. Even the most demanding and savviest of shoppers are guaranteed to be entertained!

PennyAuction.ca is a Canadian-based company, who is proud to offer their services not only to Canadians, but also to their American neighbors. Go to PennyAuction.ca and see what all the fuss is about! Happy bidding!