Vishakhapatnam, Andra Pradesh -- (SBWIRE) -- 08/04/2010 -- ING Life India, part of the ING Group, today announced the launch of ‘Pick Ur Advisor’, a new online initiative that helps customers pick a financial advisor based on their preferences for the cities of Hubli-Dharwad & Vishakhapatnam. As a part of this service, a Life Insurance Industry first, customers can log on to http://www.pickuradvisor.com and handpick the advisor they would like to get in touch with. Customers can pick their preferred advisor based on location, languages spoken by the advisor, qualifications and the advisor’s tenure with ING Life.

Mr. Amit Gupta, Director - Marketing & Communications, ING Life India, said, ‘I am delighted at the launch of this new initiative. Most often, customers seek comfort in an advisor who gives them the right advice to manage their investments and who they can rely on. Instead of being allotted a random advisor, Pick Ur Advisor shifts control right back into the hands of customers, allowing them to choose an expert they would like to seek advice from’.

A financial advisor is usually appointed by the company to meet a customer’s needs. Financial matters being a very personal choice, customers today wish to choose not only the insurance company but also the advisor they associate with. This initiative by ING Life Insurance will bring a change by giving customers the power to choose their advisor. Pick Ur Advisor brings together quality advisors and customers in a fresh new way using technology. Customers can now get appointments with high quality advisors and expect those advisors to get in touch with them in a matter of minutes.

Pick Ur Advisor is now available across Bangalore, Chennai, Salem, Trichy, Madurai, Mumbai, Thane, Navi Mumbai, Pune, Gurgaon, Faridabad, Noida, New Delhi, Hyderabad, Secunderabad, Vishakhapatnam, Hubli-Dharward and Kolkata.

ING Life offers a comprehensive range of products that helps customer manage their financial future. ING Life entered the private life insurance industry in India in September 2001. Having established itself as a strong private life insurance player in India and in its eighth year of business operations, ING Life today has a pan India presence.