East Wittering, West Sussex -- (SBWIRE) -- 09/01/2010 -- A company that was conceived buy two South American brother s has recently celebrated its 25th anniversary. Reef was established in 1984 by South American duo Fernando and Santiago Aguerre and rapidly became a way of life for many surfers. The knowledgeable pair put their success down to their product and clever marketing strategy. Inspired by the beautiful women on the beaches of South America they came up with the concept of ‘Miss Reef’. Miss Reef was featured in all advertisements for the brand, exhibiting her curvy figure but maintaining an element of mystery by not revealing her face or identity. ‘Miss Reef’ had the surfing community talking and brought great attention to Reef as a company.
Reef sandals were the first success of the now iconic Reef brand, designed to be ridiculously comfortable they have been described as being ‘some of the best around’ and ‘like walking on air’. Since their introduction in the early eighties Reef flip flops and sandals have seen huge advancements in technology and have escalated from being within the surf community to being purchased worldwide.
Reef sandals come in a variety of different styles, colours and materials and cater for both men and women. 2010 sees the introduction of new ergonomically designed styles from your basic flip flop to convertible sandals.
Reef Fanning Print Sandals are a new introduction for 2010 and see the classic Reef comfort combine with great design. The sandal itself comes in a range of colours but by far the favourite is white, with a built in bottle opener on the sole for those summer evenings on the beach or at a barbeque. Reef can be classed as being quite controversial when it comes to their sandals and have in recent years added things like golf tees and now bottle openers. One must remember that this brand is about a lifestyle and cleverly combining useful objects into their footwear should only be seen as a positive.
Ladies Reef sandals have had many new products launched this year one of which is Reef Ginger, available in black and brown. The black pair has a white soft woven polyester strap which changes to brown on the brown pair. The base of the sandal is made of Reef-flex triple density eva construction with anatomical arch support and a high density eva outsole.
The latest Reef flip flops can now be purchases at extremely reasonable prices. Looking at online shops I have found both of the above styles available at Shore.co.uk.
Shore was established in 1982 by a student with a passion for water sports who scraped together his last £500 to open a shop on Shore road in East Wittering. Shore still have a shop in East Wittering and have in recent years expanded their website to stock all of the leading surf brand names. Specialists with years of experience in the field they are extremely helpful in answering any questions you have.