New course offerings will help professionals obtain prestigious OMCP and other credentials that employers increasingly seek from digital marketers, Simplilearn Americas reports
Houston, TX -- (SBWIRE) -- 12/01/2014 -- With global demand for skilled marketing experts at an all-time high and growing at an impressive rate, Simplilearn Americas, LLC, announced the launch of the company's new category of sales and marketing certification training courses. Designated as an authorized training provider by the Online Marketing Certified Professionals, Simplilearn will now offer convenient training courses aimed at helping students prepare for that group's highly respected OMCA, OMCP, and specialized credentials. The company's new courses are taught and informed by some of the world's most experienced and successful marketers, including high-profile names like Brad Geddes and Avinash Kashmir.
"Global digital marketing spending continues to grow with every passing year," Simplilearn representative Krishna Kumar said, "That means that capable marketers are in high demand, and our new certification training courses are going to help marketing professionals highlight their skills in career-enhancing ways." Marketing industry research group eMarketer estimates that global digital advertising spending will top $135 billion this year, an increase of nearly 15% over 2013's totals. By 2018, the organization predicts, digital ad spending will account for a third of the global total.
The remarkable ascension of the digital marketing segment has produced some turmoil in the overall marketing industry. Long-established marketing agencies have been scrambling to adapt to the new reality, seeking out digital marketing specialists who can give them a much-needed edge as they face down younger, nimbler, Internet-focused competitors.
That has meant an increasing demand from all corners of the industry for certified digital marketers. Simplilearns' new Online Marketing Fundamentals certification program will help entry-level marketers distinguish themselves as strong, capable candidates. More than 25 hours of highly effective e-learning materials, supplemented with practice tests and online quizzes, help students master the basics of social media marketing, pay-per-click advertising, and topics like web analytics and search engine optimization. The affordable course fee includes an exam that will reward successful students with the OMCP's valuable Online Marketing Certified Associate recognition.
More senior digital marketers looking to distinguish themselves further will find exactly what they need in Simplilearn's advanced marketing certification training courses. The company's Advanced Online Marketing Suite prepares students to obtain the OMCP's highest-level certificate with over 175 hours of digital instruction. A range of targeted online marketing courses are aimed at helping aspiring test-takers master the knowledge needed to obtain OMCP certification for subjects like SEO, mobile marketing, web analytics, and more. A number of sales-related courses round out the new category, such as one directed at those seeking crm certification for the SalesForce system.
Finally, a new Introduction to Online Marketing course allows newcomers to the field to get a taste for it at no cost whatsoever. Those interested in any of the new courses can also take advantage of a limited-time special offer good for a 25% discount on any of the company's online marketing training or other offerings, and also benefit from a money-back, 100% satisfaction guarantee. In addition to the newly launched marketing certification training courses, Simplilearn provides a wide variety of other highly effective professional training both online and at the company's many physical locations worldwide.
About Simplilearn Americas LLC
With a wide selection of online and in-person training programs of proven effectiveness, Simplilearn helps professionals obtain valuable, career-boosting certifications and conveniently improve their skills.