Albany, NY -- (SBWIRE) -- 12/16/2014 -- Summary

The Quarterly Beverage Tracker Germany report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in German beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

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Key Findings
The wet and mild summer impacted beverage consumption
Many categories recorded moderate declines, influenced by the lack of sunshine
FABs grew, thanks in part to new products targeting larger groups
The Football world cup in July had a limited impact on alcoholic drink sales

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Synopsis
This report offers a comprehensive and detailed analysis of the beverage market in Germany, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
Volumes for Q3-14 vs Q3-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
All forecasts included supporting text on quarterly performance and forecast assumptions
More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

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ReasonsToBuy
Designed for clients who want to understand the latest trends in the German beverage industry and want more detail and analysis on this data. The Germans Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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