Albany, NY -- (SBWIRE) -- 12/17/2014 -- Reaching mass market in 2014

The USA is one of the most advanced LTE markets in the world in terms of subscribers, coverage, technology upgrades.

Based on our latest estimates, LTE subscriptions in the USA will reach 300 million at end 2018.

This report presents the deployment status of LTE in the USA and player strategies to reposition the LTE wireless business model.

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Table of Content

1.Executive Summary

2.Methodology

3.LTE market status in the USA
3.1.Several major factors are pulling the US LTE ecosystem
3.2.Deployment status
3.2.1.Subscriber numbers and forecasts
3.2.2.Population coverage
3.2.3.LTE theoretical and commercial speeds
3.2.4.LTE ARPU and churn

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4.Player LTE strategies
4.1.Pricing strategies
4.1.1.Upgrade plans
4.1.2.Evolve towards volume-based tiered pricing (the end of unlimited data plans)
4.1.3.Push network prioritisation (or data throttling practices)
4.1.4.Push alternative financing with content providers (toll-free plans)
4.2.Device strategies
4.2.1.Introduce shared plans
4.2.2.Decoupling the device from the service
4.2.3.Handset upgrades and device leasing
4.2.4.Access to hotspots
4.3.Service strategies
4.3.1.Content strategies
4.3.2.Plans to increase ARPU/ARPA
4.3.3.Connected car
4.3.4.In-flight connectivity
4.3.5.eMBMS/ LTE Broadcast
4.3.6.LTE fixed broadband
4.4.Network strategies: investment, spectrum, technologies
4.4.1.Investment issues
4.4.2.Spectrum issues

Table 1: Population coverage for the four main US players at four different times
Table 2: LTE theoretical and commercial speeds
Table 3: Selective key KPI for the four main US players
Table 4: Overview of family/shared plans for Tier 1 US players: 10 GB data included, four lines
Table 5: Verizon Wireless cloud storage offer
Table 6:Home Fusion tariffs from Verizon Wireless
Table 7: AWS-3 spectrum planned arrangements

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