Albany, NY -- (SBWIRE) -- 12/19/2014 -- Lessons from the US

This report takes a look at changes in consumer habits, especially those of the youngest generations of viewers, and their impact on the video market.

It examines the rapid progress made by OTT offers and how they affect user behaviour and video industry players' strategies.

It also explores some of the strategies the various market players are using to attract new subscribers and stem potential losses.

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Table of Content

1. Executive Summary

2. New habits
2.1. Viewing habits are changing
2.1.1. More viewers watching more screens
2.1.2. More and more time-shifted viewing
2.1.3. Binge watching on the rise
2.1.4. Channel bundles an outmoded model for younger viewers
2.2. Are family plans too old school?
2.2.1. Viewing an increasingly individual pastime
2.2.2. TV Everywhere vs. account sharing
2.3. Accessing OTT services on the TV
2.3.1. Why native connected TV has failed
2.3.2. An opportunity for dedicated OTT devices
2.4. DTT emerging as a cord-cutting solution
2.4.1. Record high cable prices
2.4.2. Pay OTT to top up free DTT
2.4.3. Case study: Aereo
2.4.4. Case study: Mohu

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3. OTT: a whole new ballgame
3.1. Is OTT fuelling technological innovation?
3.1.1. Recommendation engines at the heart of the user experience
3.1.2. Introduction of 4K
3.2. New ways to deliver content
3.2.1. Case study: WWE Network
3.2.2. Virtual MVPD: a new era in video distribution
3.3. The supremacy of original content, and the rethinking of release windows
3.3.1. Increase in original programmes on OTT services
3.3.2. AMC's content strategies
3.3.3. ABC's about-face
3.3.4. Conflicts over the availability of currently airing seasons

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4. Top American players' new strategies
4.1. Accelerated concentration in the telecoms and TV industries
4.1.1. Growing weight of OTT services
4.1.2. Comcast takeover of Time Warner Cable
4.1.3. AT&T's planned acquisition of DirecTV
4.2. Agreements between ISPs and content providers
4.2.1. ISP shaming: a new way to pressure access providers
4.2.2. Recent agreements between Netflix and ISPs
4.3. The Web versus TV: a new competitive landscape
4.3.1. Ongoing development of Web services
4.3.2. Pay-TV value of certain channels has dropped
4.3.3. HBO and OTT: it's complicated
4.4. Major investments in cloudified distribution

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