Albany, NY -- (SBWIRE) -- 12/18/2014 -- In terms of gross written premium, life was the third-largest segment in the US insurance industry during the review period (2009?2013), accounting for 27.1% of the industry's gross written premium in 2013. The life segment's gross written premium increased at a CAGR of 2.6% during the review period, largely as a result of recovery in employment levels, which heightened demand for individual whole life products.

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However, low investment income led to a loss of earnings in categories such as general annuity. According to the Federal Reserve, since 1930 life and annuity insurers have been the largest investors in the US capital market, and consequently are highly exposed to bond financing and real estate investments. As a result, life insurers' investment incomes fell sharply in 2009 due to the collapse of the financial market and the subprime mortgage crisis. Volatility in the stock market reduced demand for annuity products.

Reasons to buy:

-Make strategic business decisions using in-depth historic and forecast market data related to the US life insurance segment and each category within it.

-Understand the demand-side dynamics, key market trends and growth opportunities in the US life insurance segment.

-Assess the competitive dynamics in the life insurance segment.

-Identify the growth opportunities and market dynamics in key product categories.

-Gain insights into key regulations governing the US insurance industry and their impact on companies and the industry's future.

Key highlights:

-The US has one of the world's largest and most advanced life insurance segments. It is highly competitive and fragmented, with the 10 leading companies accounting for of 53.5% of the segment's direct written premium in 2013.

-The life segment accounted for 27.1% of the overall insurance industry's gross written premium in 2013.

-Agencies were the largest distribution channel for the life segment in the US. The channel accounted for 53.4% of the segment's new business gross written premium in 2013, which is expected to grow to 53.5% by 2018.

-The average life expectancy in the US increased from 78.2 years in 2009 to 78.6 years in 2013. It is further expected to reach 79.3 years in 2018.

-The investment in life products by US households fell to a 50-year low from 55% in 1992 to 44% in 2010.

-The general annuity category accounted for 23.0% of the life segment's total gross written premium in 2013.

-The US insurance industry showed signs of recovery in 2010 with improvements in its performance, and posted a review-period CAGR of 3.0%.

-E-commerce's market share in terms of gross written premium from new business measured 1.7% in 2013, and is expected to increase to 1.8% in 2018.

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