Albany, NY -- (SBWIRE) -- 12/19/2014 -- Markets - Players - Strategies

This yearly observatory - report and dataset - provides a comprehensive database covering all principal OTT services for the period of 2010 to 2018 covering service revenues and usages worldwide, regional and on a country level.

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Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such as Alibaba with their recent IPO. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE's perspectives and outlook.

Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital content (music and books) and online gaming
The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
The total telco services market is also provided as a means of comparison with the OTT services market.

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Table of Content

1. Executive summary
1.1. World OTT services market to reach 475 billion in 2018
1.2. Cloud dominates the paid OTT market, RTB growing in display advertising
1.3. Whilst some OTT markets see total dominance, others see fierce competition
1.4. The telco vs OTT service market perspective reveals telcos have clear lead

2. Methodology
2.1. List of indicators by country
2.2. Sources

3. Key Internet players
3.1. The diversification of major OTTs; different assets, same goals
3.2. Acquisitions a common method used for the Internet giants to diversify
3.3. Large differences in Internet services per-user revenues for the Internet giants
3.4. More large-scale Internet IPOs are now appearing
3.5. Google: King of search also the king of advertising
3.6. Google: The strategy is to be everywhere, mainly Google branded
3.7. Facebook: Strengthening in mobile ads, as declared in IP
3.8. Facebook: The strategy is maintain dominance in all communication types
3.9. Amazon.com: Taking cash flow (reinvestment) over net income
3.10. Amazon.com: The strategy is to diverse into Amazon branded contents
3.11. Apple: Mobile device sales dominate revenues, digital content accounts for 5%
3.12. Apple: The strategy remains tight Apple branding leading to hardware sales
3.13. Microsoft: A steady revenue breakdown over the past 5 years
3.14. Microsoft: Strategy attempting to increase relevance in digital revenues

4. Online search
4.1. Online search; market at a glance
4.2. Google global leader, with other regional leaders in some markets

5. Cloud
5.1. Cloud: market at a glance
5.2. Both personal and enterprise cloud markets are competitive
5.3. Telcos can expect solid enterprise cloud revenue growth up to 2018

6. Communication
6.1. Communication: market at a glance
6.2. Communication becoming an integral part of a platform
6.3. OTT communication to continue to account for little of the market

7. E-commerce
7.1. E-commerce: market at a glance
7.2. Localisation particularly important in eCommerce
7.3. Telcos' focus is on carrier billing and in-store payment for mobile payment

8. Social networks
8.1. Social networks: market at a glance
8.2. Facebook reigns supreme, with some local variants

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9. OTT video
9.1. OTT video: market at a glance
9.2. OTT video has various leaders depending on angle taken
9.3. Telcos are also diversifying into the OTT video market

10. Paid mobile applications
10.1. Paid Mobile Applications: market at a glance
10.2. Free and in-app models dominate the popular apps

11. Online advertising
11.1. Online and Mobile advertising: market at a glance
11.2. Google dominates, whilst Facebook challenges in display ads

12. RTB
12.1. RTB was the fastest growing advertising sector in 2013 (and 2012)
12.2. Different approaches from the various players

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