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The 72-page research report, with the help of 37 figures and 4 tables, examines the global e-commerce industry, with special emphasis on the Indian online retail market. It provides a brief history of the market, sketching the various dynamics that have led to its current position. The report also provides a comprehensive overview of the online retail scenario in the emerging economy, together with an in-depth description of the various types of online retail, payment methods, and segmentation of the Indian market.

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The Indian online retail market has been assessed on various levels. Broadly, the Indian e-commerce industry can be categorized into online financial services, online classifieds, and online travel. The research report segments the online retail market in India by demographics and by online retail business model. By demographics, the report on the Indian online retail market studies the industry on the basis of region, age, and gender. In terms of online retail business model, the market is divided into deal-based model, marketplace model, and inventory-led model.

There are numerous factors that influence the Indian online retail market and the research report identifies the key forces that drive as well as hinder the industry.

One of the primary reasons for the exceptional growth of online retail in India is the surge in internet usage across all age groups. With growing acceptance towards online retail and the benefits it offers, there has been an expansion in the customer base. Thanks to the penetration of smartphones, online retail has become available to consumers at the touch of a finger. India's demographics have been increasing favorable to the online retail industry, especially with the growth of the middle class. In addition, rising use of credit and debit cards, increase in private equity investments, and lack of an organized retail market are some other factors driving the Indian online retail market.

Over and above these, there are numerous trends on the rise that are expected to boost the online retail market in India: rise in the number of working women, option of cash-on-delivery method of payment for online retail, and cost reduction.

On the flip side, factors such as cost of middlemen in the transaction, maintenance of warehouses, error in payment gateways, and consumer bias towards certain brands are expected to hamper the online retail market in India. Moreover, stiff competition, complex rules and regulations, and massive sales and discounts are also estimated to pose challenges for the industry.

The report analyzes in detail the major companies functioning in the Indian online retail market, providing company profiles of each. The four leading vendors of the online retail market in India that feature in the research report are Amazon, Flipkart, eBay, and Snapdeal.

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