With Google’s latest update, Social media sites are ranking higher, so companies that have let their Facebook and Twitter accounts go will need to redouble their efforts. Mandy McEwen of http://www.modgirlmarketing.com/ offers tips for improving online presence in the New Year.
San Diego, CA -- (SBWIRE) -- 12/22/2014 -- Marketers will spend $8.3 billion on social media advertising in 2015. Google's algorithm updates in 2014 have given Twitter and Facebook pages better positioning, so businesses that have neglected their pages will need to redouble their efforts in 2015 to remain competitive, according to Mandy McEwen, founder of digital marketing firm Mod Girl Marketing.
Adding content that solicits shares is a good place to start in ramping up one's social media presence. Mandy McEwen explains, "While it's nice to have a page that looks busy, we tell clients that our goal is to get more content shared because this is what appears in the feeds of your fans' friends."
According to statistics compiled by NewsCred, "interesting content" is one of the top three reasons people follow brands on social media. However, the way to create interesting content isn't always clear. Mod Girl Marketing recommends focusing on the following:
Reflect company culture.
Take advantage of holiday themes.
Share interesting facts, data, and quotes.
Use social media to link with "real world" sales and promotions.
In Mod Girl Marketing's blog, they provide concrete examples of top brands – like Drake University, Whole Foods, and Nike -- that engage social media audiences using each method.
"Many companies make the mistake of simply using their social media pages as 'dumping grounds' for their blog content," Mandy says, "but they are missing the bigger picture. On social media, everyone is a bit of a narcissist and people want to know, 'What do you have for me? How can I use your page as a vehicle to say something about myself?'"
She adds that promotions enabling fans to share their opinions or post pictures generally do very well in soliciting shares. Fun hashtags make it easier for people to join into discussions and activities. Businesses that go out of their way to proactively comment and respond – even to negative press – are the ones that will excel in 2015.
"On Facebook and Twitter, you really get back what you put into it. With so many social media tools out there, it's really easy to search keywords related to your industry and find people who have a problem that your business is uniquely qualified to solve. You can find people who are closer to making a purchase that way and up your conversions," says Mandy.
Businesses that don't have the time or the tools for active social listening, responding, and posting relevant content are invited to contact Mod Girl Marketing for full-service assistance. A team of experienced professionals tend to a handful of client websites at a time to improve traffic, engagement, and sales conversions.
More information can be found at http://www.modgirlmarketing.com/complete-online-domination/
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800-388-7732 or by email at email@example.com.
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