Houston, TX -- (SBWIRE) -- 12/29/2014 -- Common Mistake #1: Hiring the Wrong Coach - There are a lot of people tagging themselves as "Social Media Experts, Gurus or Certified Specialists." Most of the people making these claims are individuals/organizations who offer "basic Social Media skill sets and copy methodologies" which, in the end, will get the wrong kind of connections, a lot of the wrong followers as well as a bad reputation in the marketplace. Just like in the Indiana Jones movie, one needs to "choose wisely" or they will perish from a Social Media perspective.
Communications is a system to leverage an organizations ability to connect with ones market; Social Media is "the new" communications system. Communications is about reach. Communicating is about relational dynamics between people. Social Media provides the means to effectively communicate with ones market. However, communicating in human rather than institutional terms. If one is not communicating (listening first, initiating second) then, how in the world does one expect to create relationships with people and businesses that may want the value that one offers?
To proactively serve our business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.
To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.