With the help of these tools, large agencies and retailers find they are better able to cost-effectively manage their marketing analytics, reports Chatmeter
San Diego, CA -- (SBWIRE) -- 12/23/2014 -- Chatmeter announces the launch of new online tools designed to further the company's mission of helping agencies and retailers with multiple locations monitor and improve their reputation and online presence. This update to the chatmeter platform changes the game, helping clients cost-effectively manage their marketing analytics across all locations. When making use of these cost-effective tools, marketers find it easier to devise and execute their reputation management and local SEO strategy, tailoring it specifically to each business, industry, and local market they serve.
"Clients find the information obtained through the chatmeter platform to be very helpful, as it provides steps a business can take to improve the reputation, presence, and ranking of every one of their locations. Review management, social media analytics, local listings management, and competitor monitoring provide this information, and several other areas are also monitored by the service. Retailers and agencies find their business improves in every area with the use of the service," Collin Holmes, spokesperson for Chatmeter, states.
Review management continues to be a concern of many. Chatmeter takes charge of monitoring stores on a daily basis and, when new content is discovered, an alert is sent to the business. Furthermore, the company benchmarks stores against the local competition to determine where improvements need to be made in a market. Businesses find this to be helpful because it allows them to meet the needs of clients before their rivals do.
Holmes explains that review management, when combined with social media analytics, benefits a business in a variety of ways. Many consumers turn to social media to express their feelings about a company, yet not all do. Making use of both tools enables the business to monitor Internet activity in a variety of locations. The more information clients have, the better able they are to make changes based on the needs of their market.
Chatmeter offers a wide range of service, along with those mentioned above. Local SEO rank tracking provides data about a specific location in one place, while allowing the business to access historical rankings to determine the value of various keywords. Workflow management assists clients who wish to improve their local SEO efforts and reputation for a particular location. Tasks may be managed directly in the Chatmeter dashboard.
"Visit Chatmeter to learn more about how the newly launched tools benefit a wide range of businesses. A company cannot afford to fall behind in any area, thanks to increased competition in the marketplace. Chatmeter works to ensure their clients do not experience this, by constantly updating their offerings to meet the needs of an ever changing market," Holmes declares.
Chatmeter, established in 2009, helps major brands across the country and has now reported on more than 200,000 locations. The first Local Brand Management (LBM) platform, Chatmeter assists large agencies and franchises with numerous locations who want to measure their marketing effectiveness, so changes can be made where needed. The service accomplishes this by measuring the online market effectiveness of each agency or franchise location, analyzing reputation and online visibility along with performance as compared to other local competitors, and then provides personalized recommendations for improvements to be made. Daily email alerts and a simple dashboard facilitate this process, and, with the help of this information, marketers learn where to focus their efforts.