Most up-to-date research on "Online Advertising Market in India 2014" to its huge collection of research reports.
Albany, NY -- (SBWIRE) -- 12/26/2014 -- Global market intelligence firm, Netscribes, Inc. released its latest report on the Online Advertising Market in India 2014. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects.
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Netscribes latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a products success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future.
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Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come.
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World Online Advertising market
The World Online Advertising market package includes:
A database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country : search, display, mobile, RTB, social networking and video.
Wearable Technology in Mobile Advertising
Wearables can be used as a source of knowledge for advertisers. This can be done by collecting information about user's behavior towards certain ads. Wearable devices can be used smartly in advertising. It can give the user's feedback on certain products by monitoring the user's behavior while watching these products' ads. Wearables device can vary from wearable glasses to small wrist bands that can detect the following user's activity including movements, vital signs, and behaviors.
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