San Diego, CA -- (SBWIRE) -- 12/30/2014 -- Search Engine Optimization tactics have changed drastically over the past year, according to experts. Content marketing has always been important, but it's no longer enough to research several industry keywords, plop them into a blog, and rely on your affiliate network to post links back to your site, says Mandy McEwen of Mod Girl Marketing, a nationwide digital marketing firm based out of San Diego, California.

"Search engine operators are very clandestine about their operations," says Mandy, "but we've had our eye on the trends. We notice that the sites that fare best in Google search results are those that are optimized for mobile and user experience. They're quick, responsive sites that produce content with a lot of "likes" and a lot of "shares."

She explains that her company is focusing on three core "pillars of Search Engine Optimization" in 2015:

1. A two-pronged approach to online marketing that combines technical expertise with quality content.

Mandy says, "It's easy to get it wrong. You hear so much about content these days that you become fixated on it and forget about the old mainstays of SEO like filling out a Google+ business listing, fixing indexing issues, or filling out meta-tags. On the other hand, some companies only offer technical website tinkering services and fail to address content issues. Mod Girl Marketing is unique in that we really do it all for you."

2. Consistent emphasis on social media engagement.

According to Mandy, "Google won't directly say that social media signals are vital to a company's success in search, but the evidence is pretty clear. Mentions on review sites like Google+, Yelp, Trip Advisor and even Facebook received a huge bump in search with Google's Pigeon update in 2014, and we expect that trend to continue. Having your listing filled out in directories like Google+ and social media pages like Facebook and Twitter is critical for exposure online. From there, we feel strongly about maintaining steady posting schedules on Twitter, Google+, Facebook – and, for several clients, LinkedIn and Pinterest could be advantageous."

3. Continued website structural development.

"A really impressive transformation generally takes between six and twelve months once new SEO practices are put into play," says Mandy, "but it's common for clients with poorly built websites to see immediate results with a few minor site tweaks. For example, confusing navigation menus, inefficient URLs, an overabundance of WordPress plugins, and directly copied content from other websites can drop a site way, way down in search listings – or even result in blacklisting. Fixing these issues through testing, web redesign, and optimization tools helps businesses become more competitive virtually overnight."

Read the full blog post, The 3 Pillars of SEO in 2015, here: http://www.modgirlmarketing.com/3-pillars-seo-2015/

Mod Girl Marketing builds custom digital marketing packages that include SEO, content creation, mobile, video promotion, social media marketing, competitive analysis, comprehensive research, branding, web design optimization and consulting. The team consists of seasoned professionals with academic degrees and over a decade's worth of experience in their respective fields.

For more information, companies can fill out a brief questionnaire at http://www.modgirlmarketing.com/search-engine-optimization/ and hear back within 24-48 hours.

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com

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