Crowdfunding is sought for an inspirational essay collection that has already generated more than 90,000 Facebook views in its first weekend.
Dallas, TX -- (SBWIRE) -- 12/29/2014 -- As a literary publicist and corporate communications strategist, Judy Tashbook-Safern created successful campaigns to launch and promote such internationally-recognized brands as Dr. John Gray's Men Are From Mars, Women Are From Venus, America Online, AOL Israel and Lenore Skenazy's Free-Range Kids, a global phenomenon that became the basis of a new television show called World's Worst Mom, which the Discovery Life Channel will begin airing in January 2015. Clearly on top of her game, Tashbook-Safern knows how to kick start big ideas into social movements.
No surprise then that Kickstarter is Judy Tashbook-Safern's platform for her next project. This time, the project is not a professional undertaking on behalf of a client but a personal mission all her own. The bold new initiative for which Tashbook-Safern seeks financial backing is a book that she intends to develop into a multimedia production and, ideally, a powerful social movement. The project is called A Chance and Other Things Given, None Too Soon and has already generated more than 90,000 page views and more than 1,000 post engagements on Facebook over this weekend.
A Chance and Other Things Given, None Too Soon is about giving and receiving. Not the typical gifts we give and receive during the holiday season but much more important ones: gifts of notice, love, opportunity, time, trust, the benefit of the doubt, a free lunch, a second glance, three cheers and so many other things that we all need...and that we can all give at hardly any cost at all.
The essays in this book are Ms. Tashbook-Safern's own stories, experiences, observations and reflections on giving and receiving. Backers to this crowdfunding project may also contribute their stories of giving and receiving. Selling this book is not intended purely for profit; money generated from book sales will be reinvested back into the project to provide the funds needed to grow A Chance and Other Things Given, None Too Soon into a full-blown social movement.
"The core value of giving is universal," says Judy Tashbook-Safern. "Regardless of the state of our economy or our political affairs, every culture group agrees on certain values. There is no moral relativism in giving someone the benefit of the doubt, a second glance, the next dance or a chance."
Tashbook-Safern reports that over this weekend on Facebook, the newly-launched A Chance and Other Things Given, None Too Soon page attracted more than 90,00 views and more than 1,000 engagements have occurred on the page, across various posts.
"One post about the simple gift of undivided attention generated more than 389 Likes and comments from people across the U.S., Canada, the U.K, Australia, Italy and Germany. The online component is already in motion but the book is important so we can tell longer-form stories. Giving these gifts of time, attention and love is our best hope to improve the world and I believe the stories I can share will deeply inspire people to give the gifts others most need."
This crowdfunding campaign ends January 23, 2015. For more information and to support this project, please visit A Chance and Other Things Given Kickstarter Page - http://kck.st/1JQGD3e
About Judy Tashbook-Safern
For nearly 30 years, Judy has specialized in developing strategic communications campaigns that incorporate traditional and social media to make good brands great and transform unknown commodities into household names. Her clients have included AOL, Amazon, The Betty Crocker Institute, Financial Times Press, Inter.net, The Oxford Centre for Religion & Public Life and Yad Vashem.