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Albany, NY -- (SBWIRE) -- 12/31/2014 -- India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns.
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Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content.
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Mobile Value Added Services Market in India 2014 - 2018
TechNavio's analysts forecast the Mobile Value Added Services market in India to grow at a CAGR of 22.13 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Mobile Value Added Services market in India has also been witnessing the increasing funding for mobile governance applications from the Government of India. However, the lack of awareness among individual users could pose a challenge to the growth of this market.
Opportunities in the Indian Mobile Value Added Services Industry - 2016
This report is an assessment of the Indian MVAS Industry. It thoroughly examines the opportunities and challenges encountered by the industry. It also analyzes the dynamics that propel the industry, namely opportunities, competition, infrastructure investment and major government initiatives. The Indian MVAS industry reported unprecedented annual growth of 36 percent to reach USD 3,533 million in 2011.
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