Shark Repellent Trademark

Celebrity Surfer-Models' New Book Goes #1 on Amazon Within Minutes


Haleiwa, HI -- (SBWIRE) -- 01/06/2015 -- Surf Lady Veronica Grey, the world's most televised lifestyle surfer, and her muse, superstar surfer John John Florence's new book, "Healthy, Wealthy, and Wise: The 5 Most Important Wellness Secrets of All Time" was released just days ago and within minutes, went #1 on Amazon in at least 5 countries: USA, Canada, Australia, and, inexplicably, in non-English speaking Germany and Japan, proving that surfing transcends all cultural barriers. It is also in the top 5 in the UK and Brazil.

We caught up with "The Surf Lady" Veronica Grey in Chicago as she was on NBC premiering the title.

Click this to see her on the 3rd most watched market in America.

But where's John Florence?

"Don't worry," Veronica assures us, "I will be back in O'ahu in time to cheer him on at the Volcom Pipe Pro end of January." John won that event last year and she looks forward to him making it four in a row.

In the meanwhile, if you are jonesing for John John, download off iTunes the awesome film he directed, titled "Done."

"Yeah I am his biggest fan," Veronica continues, "When people ask me the nature of our relationship, I simply say, 'He is my angel' and that's all."

Whatever the truth may be, they are indeed neighbors. Both these surf addicts live on the North Shore of O'ahu, are avid filmmakers, as Veronica Grey is the most famous new media filmmaker alive (a fancy term for "cell phone movies") and both of them are extreme snowboarders. Oh yes, both John and Veronica were first sponsored by O'neill when they were just getting started.

However, nowadays they each design their own surf wear, and John is the first pro to own the shark repellent apparel that Surf Lady Veronica Grey trademarked. Quite an accomplishment, since surf apparel is the #1 type of clothing sold globally. John Florence has a lot of creative input with the Hurley line of surf clothing, his main sponsor, making John and Veronica surfer models of their own empires.

Back to filmmaking, it was the documentary where John first demonstrated support for Veronica's work. The Worst Shark Attack Ever is not what you think, but you'll be glad to know. Directed by Veronica Grey, it stars Leonardo DiCaprio and features cameos by The Cure who Veronica considers dearly beloved friends, and MGMT, a band best described as hipster, one of John's favorite catchphrases. MGMT stands for management which is apropos since lead singer Andrew VanWyngarden pushed Veronica's career for the past 5 years. That is, until she moved to Hawai'i and…

found her muse, as she credits John Florence in "Healthy, Wealthy, and Wise: The 5 Most Important Wellness Secrets of All Time."

The book's popularity is probably helped by the fact that John Florence won the 2014 Surfer Poll Awards as recently as a few weeks ago, knocking long reigning king Kelly Slater off the throne. John John is only the 4th person to hold that title in 30 years, since Kelly held on to it for like 20.

"I'm wearing me!" John stated on the red carpet of the ceremony, reminding us nothing is more beautiful than authenticity of self.

Isn't dubbing John John a "Surf Lord" sort of a step down from being "the new king of surfing?"
"Not at all," explains Surf Lady Veronica Grey, "When authentic surf movies like Lords of Dogtown use the word 'lord' quite reverently. It's a highly respected tradition."

With a #1 book, films, and clothing lines, they just may be surf royalty.


Flash Alexander


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