Philadelphia, PA -- (SBWIRE) -- 01/13/2015 -- Provactive new data about internet searching behavior from a recent User Centric eye-tracking study shows that whether using Google or Bing, all participants looked at the organic search results for their searches, but approximately 75% ignored the paid ads on the right side of the page. With this in mind, SEO Services Philadelphia spokesperson Randall Trzaska states it's more important than ever for local businesses to have organic first page results on the big name search engines.

States Trzaska, "If a business is not on the first page of Google, they are literally giving money to their competitors. So many businesses are tired of wasting their money on advertising that simply does not work. That's why we've put into place a guarantee for businesses, offering their money back if they don't get results." Shoppers today are far more savvy than they used to be, says Trzaska. "Gone are the days when shoppers went to the Yellow Pages for a business when they needed a product or service. Let's face it, nobody uses the Yellow Pages anymore. Today's shoppers almost entirely use the Internet. But, it's how they use the Internet that's so interesting."

Statistics show 79% of search engine users always or frequently click on the natural search results. In contrast, 80% of search engine users state they occasionally, rarely or never click on the sponsored search results. Says Trzaska, "These natural search results aren't there naturally though. They're where they are as a result of search engine optimization. Search engine optimization (SEO) is one of the most effective forms of advertising used today, and most people don't even realize it. Users themselves should remember the last time they pulled out their own smartphone or tablet and searched the internet. The top results that they clicked on were there because of SEO."

Trzaska goes on to say, "This is a very fortunate time in that websites have never been easier to create, and with the exception of a few industries, it does not require much to jump to #1 in Google for local search results. Most businesses just need a guiding hand to create a website, and formulate it for computers, tablets and mobile usage. Additionally, they need assistance in marketing it to their local audiences using the keywords searchers actually use. This is where search engine optimization consultants come in handy."

About SEO Services Philadelphia
SEO Services Philadelphia is the only Philadelphia Search Engine Optimization company that guarantees first page SEO results or it's free. As local SEO experts, the firm prides itself in supercharging local businesses and making competition virtually disappear. Begun in 2011, the firm has kept their team small and agile, limiting the number of clients they take on so that they can provide top-notch personalized SEO services unmatched by larger firms.