Lichfield, Stafforshshire -- (SBWIRE) -- 01/16/2015 -- Charlie Hutton a bestselling author and online marketing expert recently launched the first episode of his new TV show 'The Lead Gen Low Down.'
In this first episode Charlie tells the story of how, over the festive period, he became addicted to the TV show Mad Men. He discusses lessons business owners can be learn from soap operas when it comes to writing emails and getting greater engagement from their email marketing campaigns.
He says "Imagine that your emails become a daily soap opera – every day, your readers scrambling to their inbox to get resolution to something you wrote about the day before. "
"I'm really excited about the launch of this show. All episodes are packed full with marketing insight and delivered at a blink and your miss it type pace, so we can keep them to the point and easy to consume for even the most time stricken business owner" remarked Charlie.
Quoted as being a "direct aficionado on steroids" by one customer, Charlie specializes in helping business owners to get more customers with an array of online lead generation tools and strategies. He helps clients to dramatically increase leads, prospects and sales while minimising marketing expenses.
Watch the first episode of the Lead Gen Low Down here
About Charlie Hutton
As an author, consultant and entrepreneur and Charlie has written extensively about the subjects of direct marketing online and business-building. In his books, workshops and seminars he teaches business owners how to dramatically increase leads, prospects and sales while minimising marketing expenses.
For more information about Charlie Hutton, please visit http://www.charliehutton.co.uk
The Hutton Group
Stafforshshire, Lichfield, UK
+44 0121 288 4977